KOTRA partners with the Korea Cosmetic Industry Institute to establish U.S. logistics centers aimed at bolstering K-Beauty exports amid soaring demand.
Aekyung Industrial pledges a total of 300 million won to support the Cheongyang youth table tennis team over three years, reinforcing its commitment to community engagement and sports development.
The Korea International Trade Association collaborates with JD.com to facilitate direct sourcing strategies for 72 Korean companies aiming for a foothold in the Chinese market.
Arocell unveils its latest bio-beauty innovation, the Super Collagen Mask 2.0 ECM Active, through CJ OnStyle TV, highlighting a significant leap in collagen care technology.
Korean beauty brand AMUSE leverages the popularity of the nostalgic character Monchhichi to create a unique beauty line aimed at capturing the Gen Z market. The collaboration marks a significant step in the character beauty sector, enhancing AMUSE's position globally.
Dahrum International's vegan and clean beauty brand, Vertty, targets European premium beauty market through a key partnership with Milan's luxury retailer, Mazzolari - Monforte.
As Korean brands expand into Japan, pop-up marketing emerges as a key strategy for market entry and consumer engagement, supported by data-driven insights and local collaborations.
Combining the regenerative power of Damask rose DNA with advanced liposome delivery, this new product is set to redefine clean beauty standards through science and sustainability.
As a strategic move to enhance brand visibility, Korean beauty powerhouse MISSHA leverages its presence at Cosmoprof Bologna 2026 to strengthen its foothold in the European market.
Daheum International enhances its premium skincare brand Epona's market position, solidifying partnerships across Europe, the Middle East, and South America during a successful showing at Cosmoprof Bologna 2026.
As outdoor activities surge with rising temperatures, understanding sunscreen efficacy and application is critical for brands and consumers alike. Here we delineate the complexities of SPF classifications and consumer misperceptions.
The plant-based, functional cosmetics brand AISOI participates in Olive Young's monthly promotion, offering exclusive discount packages on its top skincare solutions tailored for diverse skin concerns.
Following successful participation at Italy's major beauty expo and a U.S. influencer event, Myeong-jung Factory intensifies its global market strategy anchored by its new product line Glutathione.
As demand for versatile blush products surges among beauty consumers, Laura Mercier's latest offering positions the brand at the forefront of the spring makeup trend influenced by idol culture.
The new offering, designed to tackle delicate eye area concerns, leverages nearly three decades of innovation from the Yoonjo Essence line to provide comprehensive anti-aging solutions.
The integrated Korean pavilion at the Cosmoprof Bologna showcased K-Beauty's dominance in the skincare market, leading to significant export contracts and highlighting the successful intersection of innovation, marketing, and cultural appeal.
The influential Parisian pharmacy launches The French Pharmacy Club in Seoul, showcasing premium dermatological cosmetics and expanding into the K-beauty space.
