Aekyung Industrial officially designates Netaps as the exclusive general distributor for its AGE20’S brand in China, unveiling a new strategy aimed at enhancing brand presence and operational efficiency in the competitive market.
Revolutionizing daily hair care, British M's new 'Airy Hair Serum' combines lightweight texture with nourishing oils to provide an effortless experience for consumers.
The South Korean total beauty brand VIDIVICI is making its mark in Japan with a strategic pop-up initiative in Harajuku, Tokyo, aimed at establishing brand presence and enhancing local consumer engagement.
As a strategic move to enhance brand visibility, Korean beauty powerhouse MISSHA leverages its presence at Cosmoprof Bologna 2026 to strengthen its foothold in the European market.
Aekyung Industrial pledges a total of 300 million won to support the Cheongyang youth table tennis team over three years, reinforcing its commitment to community engagement and sports development.
The Korea International Trade Association collaborates with JD.com to facilitate direct sourcing strategies for 72 Korean companies aiming for a foothold in the Chinese market.
Combining the regenerative power of Damask rose DNA with advanced liposome delivery, this new product is set to redefine clean beauty standards through science and sustainability.
As Korean brands expand into Japan, pop-up marketing emerges as a key strategy for market entry and consumer engagement, supported by data-driven insights and local collaborations.
Arocell unveils its latest bio-beauty innovation, the Super Collagen Mask 2.0 ECM Active, through CJ OnStyle TV, highlighting a significant leap in collagen care technology.
The South Korean government launches a strategic program to establish K-Beauty export hubs by 2026, aiming to enhance global competitiveness and attract international investment.
Dahrum International's vegan and clean beauty brand, Vertty, targets European premium beauty market through a key partnership with Milan's luxury retailer, Mazzolari - Monforte.
As outdoor activities surge with rising temperatures, understanding sunscreen efficacy and application is critical for brands and consumers alike. Here we delineate the complexities of SPF classifications and consumer misperceptions.
The South Korean beauty giant Amorepacific has unveiled a cutting-edge peptide designed through AI and molecular modeling, significantly improving hair structure while promising to enhance sensory user experience.
This collaboration between Amorepacific's Ilyoon and the beloved Monchhichi character introduces a limited-edition skincare set that emphasizes skin hydration and consumer engagement.
The recent authorization from regulatory bodies in China and Japan paves the way for SinoSure Lutronic's strategic expansion in Asia's burgeoning medical aesthetics sector, following their successful track record worldwide.
Daheum International enhances its premium skincare brand Epona's market position, solidifying partnerships across Europe, the Middle East, and South America during a successful showing at Cosmoprof Bologna 2026.
Following successful participation at Italy's major beauty expo and a U.S. influencer event, Myeong-jung Factory intensifies its global market strategy anchored by its new product line Glutathione.
As demand for versatile blush products surges among beauty consumers, Laura Mercier's latest offering positions the brand at the forefront of the spring makeup trend influenced by idol culture.
