Dongkook Pharmaceutical Co., Ltd.

(CEO Jun-ho Song) has once again made its mark at the 2026 Cosmoprof Bologna, held in Italy from March 26 to 29, furthering its ambitions in the global beauty sector through its dermacosmetic brand, Centellian24.

Having participated for the second consecutive year, Centellian24 operated a stand-alone booth designed to reinforce ties with international buyers, amidst the backdrop of the world's largest beauty exhibition, which welcomed over 3100 exhibitors from more than 150 countries and attracted over 250,000 industry professionals.

This year's participation underscored Centellian24's commitment to not only showcase its groundbreaking offerings but also leverage the high-profile event for strategic market penetration.

Highlighted products at the booth included the 'Madeca Cream Time Reverse,' which achieved recognition as the seventh best-seller on Amazon and the fifth best-seller on TikTok Shop.

Other showcased products included the 'Expert Madeca Cream Active Renew PDRN,' '360-degree Shot PDRN Active Serum,' '360-degree Shot PDRN Lifting Eye Cream,' and '360-degree Shot PDRN Glowing Eye Patch,' all part of its PDRN line that emphasizes regenerative skincare solutions.

Additionally, the beauty device 'Madeca Prime Max' was featured, illustrating an intersection of effective formulation with technological innovation.

The 'Madeca Cream Time Reverse' stands out as a key product integrating five patented technologies focused on delivering the potency of TECA (Extract of Centella Asiatica) through the innovative NEW Active-TECA™ formula.

This enables a 251% enhancement in absorption speed and depth, facilitating the delivery of TECA to the deeper layers of the skin.

Meanwhile, the PDRN line, which has been clinically validated for its 360° lifting effects, incorporates premium elements such as TECA, PDRN, a proprietary blend known as TECA-PDRN™, and rose water—aimed at improving skin elasticity.

The 'Madeca Prime Max' device represents the next evolution of the 'Madeca Prime,' featuring three operational modes: Crystal Brightening, Dynamic Absorption, and Hyper Elasticity.

This innovative device claims to elevate skin condition within just three minutes, illustrating the brand’s commitment to enhancing user experience through technology.

A representative from Centellian24 commented, “Operating a stand-alone booth at the world’s largest beauty exhibition, Cosmoprof Bologna, has significantly expanded our partnerships with global distribution channels.

We are committed to continuously enhancing our touchpoints with overseas consumers and establishing ourselves as a leading 'K-Dermacosmetic' brand.”

With this strategic presence at Cosmoprof Bologna, Dongkook Pharmaceutical signals its robust intention to capitalize on opportunities in the competitive global beauty landscape.

As the demand for efficacious skincare solutions rises, brands that prioritize innovation, quality, and strong international relationships will likely command a vital role in this dynamic market.