Fully, the hyper-performance vegan skincare brand under Adapt (CEO Park Jeong-ha), is making a significant leap into the Asia-Pacific (APAC) market by launching its products through Sephora, a prominent global beauty retailer.

This strategic move, announced on the 30th, will see Fully's innovative skincare range, including three types of pack cleansers (Green Tomato, Red Tomato, Rice), a Green Tomato Toner, Green Tomato Serum, Green Tomato Cream, and a Lemon Vita Bubble Serum, become available in six key APAC countries: Thailand, Singapore, Malaysia, Hong Kong, Australia, and New Zealand.

Sephora, renowned for its rigorous selection process for brands, serves as a critical platform to elevate Fully's status as a competitive player in the global K-beauty landscape.

The significance of this partnership lies not only in retail access but also in the recognition of Fully as a brand that meets international beauty standards.

Among its offerings, the 'Green Tomato Clay Pack Cleanser' has gained notable fame, having been endorsed by global pop star Cardi B as a 'Last Boss' product within K-beauty.

This highlights Fully's focus on impactful branding and customer engagement through high-profile endorsements.

In addition to the Green Tomato line, Fully is strategically expanding its product portfolio with a new rice-based skincare lineup, which emphasizes naturally derived components and low-irritation formulas.

This rice-centric collection is anticipated to resonate well within the burgeoning global vegan beauty market, characterized by a growing consumer preference for environmentally friendly and sustainable products.

Fully is distinguishably leveraging a variety of high-function formulas rooted in natural ingredients to carve out a niche in the vegan beauty sector.

The introduction of the 'Fully Labs' line showcases the brand’s commitment to high-efficacy ingredients while minimizing skin irritation, further solidifying its brand identity in a competitive space.

This entry into Sephora marks a crucial step for Fully as it aims to accelerate its growth in the global clean beauty market.

A representative from Fully elaborated, "Entering Sephora outlets in key APAC countries significantly expands our touchpoints with global consumers.

We aim to reinforce Fully’s identity as a hyper-performance vegan skincare brand that delivers impactful results through our distinct, high-quality offerings.

" This strategic positioning not only enhances Fully's market visibility but also aligns with ongoing trends in the beauty industry that favor clean, ethical, and effective skincare solutions.