Dahrum International Co., Ltd., a rising player in the global beauty sector, has successfully concluded its participation in the Cosmoprof Worldwide Bologna 2026, held from March 26 to March 28 at the Bologna Fiere Exhibition Centre.

This event marks a pivotal platform for beauty companies and buyers from over 60 countries, solidifying its position as the world's largest beauty industry exhibition.

During the exhibition, Dahrum International showcased the competitive edge of its vegan skincare brand, VERTTY, emphasizing its Tea Tree line and introducing the innovative Green Tangerine Toning Spot Cream.

The company's emphasis on clean, vegan formulations aligns with increasing consumer demand for ethical beauty products.

Notably, substantial discussions took place with buyers across Europe, the Middle East, and South America.

These dialogues led to concrete considerations for distribution and supply partnerships, illuminating pathways for market expansion.

Engagements with Middle Eastern buyers focused on the rising interest in clean beauty and low-irritant skincare collaborations, while conversations with European counterparts explored additional distribution channels through established Italian and Spanish retail networks, like OVS and pharmacy channels.

Furthermore, prospects for new partnerships were identified in the South American market, further solidifying VERTTY's global penetration strategy.

VERTTY's identity as a clean skincare brand, underpinned by vegan formulations and an ethos centered around sustainability and appealing aesthetics, resonates well with a younger demographic.

The potential for positive reception in international markets appears significant, bolstered by the increasing shift towards eco-friendly consumer options.

A Dahrum International representative stated, “Through our participation in Cosmoprof Bologna, we have successfully established meaningful networks with buyers in Europe, the Middle East, and South America.

We aim to bolster VERTTY's competitive presence in global markets alongside local distribution expansion.”

Dahrum International, headquartered in Jeju, is committed to sustainable beauty and clean skincare principles, actively expanding its operations across Europe, Asia, and the Americas.

The recent exhibition not only underscores the brand's competitive potential but also highlights a growing trend toward cleaner, more responsible beauty products within the industry.

Collaboration with global stakeholders will be crucial as Dahrum seeks to enhance its international reach and market share in an evolving beauty landscape.