Daheum International Co., Ltd., a prominent player in the global cosmetics industry, announced the successful conclusion of its participation at Cosmoprof Worldwide Bologna 2026, held from March 26 to 28 at the Bologna Fiere Exhibition Centre in Italy.

This prestigious event is recognized as the world's largest beauty trade show, attracting over 60 countries' worth of beauty industry stakeholders, making it a critical platform for global distribution expansion and market penetration.

At this year's Cosmoprof, Daheum International showcased its premium anti-aging skincare line, particularly emphasizing the Epona Cream and the newly launched Epona Reboot Advanced PDRN Rejuvenating Cream.

This strategic focus served to highlight the brand's competitive edge to an audience of international buyers.

During the event, Daheum International engaged in extensive discussions with buyers from Europe, the Middle East, and South America, centering on the expansion of distribution channels in European pharmacies and prospects for entering new markets.

Significant talks with European distributors aimed at expanding existing pharmacy channels and exploring long-term supply collaborations were prevalent.

Meanwhile, discussions with Middle Eastern buyers revealed a buoyant demand for premium functional skincare, confirming the potential for collaborative opportunities in the region.

Conversations with South American buyers also focused on establishing new distribution partnerships and laying the groundwork for market entry.

Epona, a brand emphasizing skin elasticity and condition enhancement, continues to gain traction in global markets owing to its high-concentration ingredient-based formulations and differentiated prescriptions.

Its distribution strategy centered on European pharmacies has helped solidify its position as a trusted premium brand.

A representative from Daheum International noted, “Our participation in Cosmoprof Bologna has facilitated meaningful discussions with buyers from Europe, the Middle East, and South America.

We plan to further enhance Epona’s brand competitiveness in the global market, particularly through an expanded focus on European pharmacy channels.”

Furthermore, Daheum International continues to broaden its overseas distribution network via premium skincare and clean beauty brands, reinforcing its commitment to leading in the global cosmetics landscape.

As the beauty sector evolves, the strategic insights gleaned from Cosmoprof will undoubtedly position Daheum International and Epona favorably across burgeoning international markets, particularly for buyers and investors keen on participating in the lucrative premium beauty segment.