Myeong-jung Factory, a prominent player in the global beauty landscape, has recently made significant strides in expanding its international presence through strategic engagements in Europe and North America.

The brand successfully participated in the 2026 Cosmoprof Bologna, held from March 26 to 28 in Italy, which solidified its brand identity and positioned it favorably within the global beauty market.

The decision to attend Cosmoprof Bologna stems from Myeong-jung Factory’s successful participation in the previous year, aiming to enhance brand awareness among diverse international beauty buyers.

This renowned global beauty fair not only provided a platform to showcase its latest offerings but also facilitated valuable B2B networking opportunities and the establishment of new partnerships.

The brand's booth was strategically designed around a refreshed Brand Identity (BI), featuring a hands-on experience zone showcasing key products, including its Pure Soybean Cleansing Oil, and a dedicated area for buyer consultations.

Central to the booth’s allure was the introduction of the new Glutathione product line, which garnered positive feedback from buyers across Europe, the Middle East, and Asia.

The line includes two variants of the Glutathione Dark Spot products (the Spot Serum and Serum Patch) launched in February, which topped the sales charts at Olive Young and Qoo10 upon their release.

The ongoing discussions stemming from numerous buyer meetings are anticipated to lead to enhanced distribution channel expansion.

Simultaneously, Myeong-jung Factory capitalized on the momentum by conducting an influential private brunch event in Los Angeles on March 25 to celebrate the launch of its Glutathione line.

The event aimed to engage local influencers and consumers directly, coinciding with the brand's renewed marketing initiatives.

Noteworthy beauty influencer Lisa Baisl and many others shared insights on emerging beauty ingredient trends and the foundational philosophy of Myeong-jung Factory.

Feedback from influencers highlighted the brand's unique formulation and impressive product efficacy, with live content creation occurring in real-time, underscoring immediate engagement.

Furthermore, on March 26 and 30, the brand operated campus booths at the prestigious University of Southern California (USC) and the University of California, Los Angeles (UCLA), thereby reaching out to the U.

S. Generation Z demographic.

The booths featured an engaging experience zone dedicated to the Glutathione line, a selfie zone, and an interactive game zone showcasing the product's efficacy in improving skin appearance.

The initiative received a strong response, resulting in the creation of substantial viral content across social media platforms, complemented by giveaways of products and promotional merchandise.

Committed to strengthening its brand influence globally, Myeong-jung Factory plans to amplify its various activities.

With evident growth in the North American and European markets, the brand aims to maintain direct consumer engagement to reinforce its position as a leader in skincare innovation.

A representative from Myeong-jung Factory stated, “By engaging a wide spectrum of stakeholders, including buyers, influencers, and local consumers in Europe and the U.

S., we are proactively pursuing opportunities in international markets.

We are committed to establishing consistent platforms that highlight our brand philosophy and product efficacy to expand our influence in the global marketplace.”