On March 31, 2023, local time, Aekyung Industrial hosted a strategic partnership event at the Four Seasons Hotel in Hangzhou, China, where the company announced the official designation of Netaps as the exclusive general distributor for its flagship color cosmetics brand, AGE20’S.

This partnership marks a significant evolution in Aekyung's operational strategy, emphasizing an integrated approach that transcends traditional distribution channels.

The event, themed 'Born Together, Lighting a New Journey' (合势而生 耀启新程), aligned with Aekyung's objective to redefine its distribution framework and brand management system in China, thus laying the groundwork for long-term growth.

Aekyung Industrial and Netaps have collaborated for the past eight years, focusing on cross-border e-commerce distribution, which has been pivotal for AGE20’S' growth within the Chinese market.

This historical partnership informed Aekyung's decision to appoint Netaps as its strategic partner overseeing general trade in China, leveraging their shared success and local market insights.

In conjunction with this designation, Aekyung aims to reassess the distribution order within China while integrating pricing and channel management to bolster brand equity.

Aekyung's strategy also involves broadening its product portfolio and employing data-driven marketing approaches to create a sustainable growth foundation.

CEO Kim Sang-jun underscored the significance of this partnership, stating, "This year is a pivotal turning point for AGE20’S, where we aim to actualize a new vision for our brand in the Chinese market through our collaboration with Netaps.

China remains a core strategic market for AGE20’S, and we plan to initiate the 'AGE20’S 2.0 Era' through data-driven product competitiveness and localization strategies. "

Additionally, the event unveiled AGE20’S' new brand slogan, 'Real Beauty, Real Results,' reinforcing its commitment to brand identity.

Hyun-jeong Lee, Head of Aekyung's Cosmetics Division, added, "AGE20’S is evolving as a makeup brand that prioritizes skin health backed by results.

We will bridge skincare and cosmetics, establishing new standards through data-driven efficacy. "

During the event, Aekyung presented innovative products, including the 'AGE20’S Super Actoin Prime Foundation Pact,' designed to enhance skin barrier care even in extreme environments, and the 'AGE20’S Velvet Lasting Foundation Pact,' which offers all-day coverage for flawless skin.

These products exemplify AGE20’S' commitment to merging makeup with skincare benefits.

Since launching the 'Essence Pact' in 2013, AGE20’S has consistently dominated the domestic foundation category for 11 consecutive years in terms of purchase volume.

The brand has now expanded its presence to over 30 countries, including China, Japan, and the United States, further solidifying its influence in the global cosmetics market.