On October 1, South Korean skincare makeup brand Nuegray announced the launch of its latest collection, the 'Milky Drop Collection,' exclusively through Naver, aiming to capture the essence of spring warm and summer cool tones ahead of the 2026 Spring/Summer season.

Positioned as a response to rising consumer demand for products catering to lighter skin tones, the new collection features a unique blend of soft, milk-like textures infused with refreshing fruit essences, seamlessly blending into a translucent and charming color palette.

The collection consists of two standout shades: 'Milky Peach Tab' and 'Milky Taro Tab'.

The 'Milky Peach Tab' showcases a pale peach coral hue, reminiscent of soft milk infused with abundant peach juice, perfectly suited for spring warm skin tones.

Conversely, the 'Milky Taro Tab' offers a delicate pale lavender pink reminiscent of a taro milk tea crowned with strawberry foam, catering to the summer cool tone demographic.

To celebrate the launch, Nuegray has orchestrated an exclusive promotion through its Naver Smart Store, offering discounts of up to 41% on the new colors along with a complimentary ‘Numaush Mini Puff’ designed to enhance color payoff.

Furthermore, additional coupon options are available, facilitating a more economical shopping experience for consumers.

According to brand representatives, the introduction of these new colors was heavily influenced by customer feedback via the brand's official social media channels, which indicated a strong demand for lighter tones.

Looking forward, Nuegray aims to continue tapping into customer preferences by expanding its cream blush category dominance through a diverse array of collections tailored to meet evolving consumer needs.