Dahrum International Co., Ltd. has officially launched its vegan and clean beauty brand, Vertty, in the prestigious Mazzolari - Monforte luxury cosmetics editorial shop located in Milan, Italy.

This entry marks a decisive step into the European premium beauty market, building on a robust network of global buyers established during the Cosmoprof Worldwide Bologna 2026, which took place from March 26 to 28, 2026, at the Bologna Fiere Exhibition Centre.

The collaboration with Mazzolari - Monforte transcends traditional distribution channels by emphasizing a curated selection of products that align with the brand's philosophy and narrative.

Mazzolari - Monforte is renowned for catering to a discerning Milanese consumer base that prioritizes preference-based consumption over mere trend-following, thus positioning itself as a leading premium editorial shop.

Through this partnership, Vertty strategically achieves multiple objectives: gaining direct access to a European premium consumer base, solidifying its positioning within the niche beauty market, and enhancing its credibility as a global brand.

This entry into Milan, a hub for fashion and beauty, is particularly significant, as the city stands at the forefront of global trends.

Vertty plans to leverage this opportunity not merely for product sales but also for bolstering brand awareness and conducting market trials in Europe.

Utilizing local customer response data, the brand intends to refine its product lineup, enhance pricing strategies, and expand distribution networks in the region, thus setting the groundwork for mid- to long-term strategic planning.

Furthermore, Mazzolari - Monforte differentiates itself through a customer-experience-focused retail environment, where professional advisors offer personalized product recommendations.

Vertty anticipates that this unique setting will help convey not only the functional strengths of its products but also the emotional values of sustainability and veganism inherent in its brand philosophy.

Building upon this entry, Vertty is poised to establish additional presence within France's luxury beauty editorial shops, further accelerating its expansion within the European premium market.

A representative from Dahrum International commented, "The entry into Milan following our participation at Cosmoprof Bologna represents a critical milestone for Vertty's evolution into a globally recognized premium clean beauty brand.

We will continue to expand brand experiences across major European cities, reinforcing our foothold in the global market. "