Arocell, the bio-beauty brand under FICC, is poised to reshape the Korean beauty landscape with the launch of its new product, the Super Collagen Mask 2.0 ECM Active, scheduled for official unveil through CJ OnStyle TV on April 11.
This innovative mask is a revolutionary upgrade of Arocell's bestselling Super Collagen Mask, advancing from basic collagen inclusion to direct care of the skin’s essential structural network known as the collagen matrix.
It represents Korea's first fifth-generation ECM skin booster mask, symbolizing a significant progression in beauty technology.
The Super Collagen Mask 2.0 features Arocell's proprietary technology, ECM³Cube™, designed to replenish and fortify the essential components of the extracellular matrix (ECM)—collagen, elastin, and hyaluronic acid.
This unique formulation enables the creation of a robust three-dimensional elasticity network, enhancing overall skin texture and firmness.
Clinical trials reveal remarkable results, showcasing a staggering 339% increase in the ECM components, effectively rejuvenating the depleted collagen matrix and promoting a visibly vibrant skin texture from within.
Furthermore, the inclusion of the ECM³Booster™—comprising 99% pure NAD, exo-caviar PDRN, and culturing fluid from human umbilical cord cells—further facilitates the environment necessary for enhanced collagen synthesis.
This strategic blend accelerates the formation of a fortified collagen network, maximizing skin rejuvenation.
In a bold leap compared to its predecessor, the Super Collagen Mask 2.0 boasts an 80-fold increase in collagen content, integrating a pioneering low molecular collagen at a mere 173 Da to enhance absorption rates significantly.
With 18 different types of collagen penetrating through to the 30th layer of the skin, this product not only ameliorates skin quality but redefines standards for efficacy in collagen skincare.
Additionally, Arocell has applied its innovative 'Triple Matrix' technology, ensuring that upon application, the mask significantly enhances moisture retention, contributing to greater elasticity and facilitating the absorption of active ingredients.
The new mask features a full-face coverage fit—a 4% increase in size—perfectly accommodating delicate areas like the eyes, temples, and mouth, thereby enhancing both convenience and adhesion during use.
Clinical assessments indicate that after just eight hours of application, skin elasticity improved by 64% compared to just one hour of use.
Furthermore, users reported an impressive 73% enhancement in overall skin vitality, affirming its ease of use for night-time skin care routines.
By addressing skin thinning associated with aging, this product aims to cultivate a healthier and firmer complexion.
An Arocell spokesperson emphasized the company’s commitment to excellence, stating, "This new product encapsulates our pride as a ‘collagen powerhouse’ by surpassing all limits in content, absorption, and technological advancement.
We invite consumers to experience the profound transformation toward a 3D radiant skin overnight. "
Additionally, Arocell will operate a pop-up store, 'Day&Night Collagen Day,' from April 9 to 23 at the Hyundai Department Store in Pangyo.
This event will unveil the Super Collagen Mask 2.0 alongside a variety of exciting promotional events and offerings.
Notably, customers who reserve a visit via Arocell's official mall beginning April 1 will receive complimentary products, enhancing consumer engagement pre-launch.