With the arrival of spring and the resurgence of outdoor activities, the beauty industry is intensifying its efforts to claim market share in the burgeoning sunscreen sector.
Shinsegae International's high-performance skincare brand, YUNJAC, announced on the 6th of this month the launch of its new 'Skin Perfecting Prep Sunscreen Serum'.
This product, which combines powerful sun protection with skincare benefits, is designed to respond to the increasing consumer demand for multifunctional sunscreen solutions.
The 'Skin Perfecting Prep Sunscreen Serum' distinguishes itself by minimizing the typical heaviness and white cast associated with conventional sunscreens.
Its lightweight texture allows for effortless absorption, akin to applying a hydrating serum.
Notably, the product is composed of 84% skincare ingredients, providing a moisturizing sensation right from the sunscreen application stage.
This formulation is engineered to enhance the smoothness of makeup, mitigating dryness-related issues that often accompany base makeup applications.
The core competitive advantage of this product lies in YUNJAC’s proprietary technology.
As a pioneer in prep products, the brand has accumulated expertise in adhesion technology through extensive research on various base products, which has been successfully integrated into this sunscreen formula to enhance long-lasting wear.
In particular, the inclusion of YUNJAC’s patented ingredient, Fitting Glue™, ensures that the sunscreen components adhere thinly and evenly to the skin surface.
This results in robust protection against UV radiation, achieving SPF 50+ and PA+++ ratings for all-day efficacy.
Recognizing that skin becomes more sensitive during the summer months, the serum also emphasizes soothing properties.
The formula incorporates Shinsegae International's exclusive ingredient, Micro Pink Algae, alongside calming elements such as Centella Asiatica PDRN and Panthenol, creating a low-irritation composition that offers relief for sun-exposed skin.
A representative from YUNJAC commented, “With the surging demand for sun care products, we are thrilled to present a differentiated formula and functionality with this launch.
We are committed to continuously strengthening our competitive edge in the sun care category based on YUNJAC's unique technological capabilities.”
Given the proactive market positioning taken by YUNJAC, this development signals a significant opportunity for positioning in the increasingly competitive global sunscreen landscape.
Not only does it address immediate consumer needs but also aligns with broader trends toward multifunctional skincare, positioning YUNJAC as a frontrunner as brands vie for dominance in the sun care segment.
