Aisoi, a plant-derived functional cosmetics brand known for its commitment to safety by excluding potentially harmful ingredients, launched its 'Trouble Trace Project' pop-up store on April 3 at its flagship location in Seongdong, Seoul.

This initiative commemorates the remarkable success of its recently released product, the Brightening Calming Spot Serum, colloquially referred to as the ‘Trouble Trace Serum.’

Just one month post-launch, this serum achieved a significant sales milestone by selling out on the official Olive Young platform while also clinching the top sales position.

Such performance highlights the increasing consumer demand fueled by high product efficacy and brand trust.

Designed based on the branding campaign featuring KickFlip member, Kyeon, the pop-up invites visitors to engage with the theme 'Smoothing Out All Bumpy Traces.

' The experiential setup includes a mission program where participants can actively engage with the brand through various challenges, including adding Aisoi's Instagram and KakaoTalk channels, solving word puzzles, and playing games.

Each completed task awards a stamp, and collecting three stamps qualifies participants for a lucky draw with opportunities to win various prizes.

Additionally, a limited-time offer appears for customers who pre-book through Naver, providing 100 exclusive mint cotton candies daily during the event period.

Throughout the pop-up duration, exclusive promotions will be available at the Seongdong store: purchasers can receive discounts of 10% for one product, 20% for two, and 30% for three, allowing consumers to access the Trouble Trace Serum at attractive prices.

An Aisoi representative stated, “This pop-up store is meticulously designed to allow customers to experience the messaging and efficacy of the Trouble Trace Serum firsthand.

We aim to expand various touchpoints that effectively communicate our brand value and product efficacy.”

The 'Trouble Trace Project' pop-up will operate from April 3 to May 31 at Aisoi’s Seongdong store, further solidifying the brand’s commitment to innovation in customer experience and product engagement in a competitive market landscape.