Amorepacific, a prominent player in the global beauty industry, has secured five distinguished awards at the renowned iF Design Awards 2026, recognized as one of the world's leading design competitions.
The accolades were awarded across two primary categories: three in Packaging Design and two in Branding & Communication.
In the Packaging Design category, Amorepacific’s high-end skincare products received accolades for their innovative designs that enhance user experience and sustainability.
The 'Sulwhasoo Jinseol Infusion Treatment' stands out as a testament to meticulous product development, engineered to align with the skin’s four-week transformation cycle.
This product features a unique refill mechanism that empowers users to replace the serum weekly, fostering a personalized skincare ritual.
Its intuitive design includes a 90-degree turn mechanism that elevates the pump for easy dispensing while allowing users to monitor the product's visibility through a side viewing window.
This design not only emphasizes usability and hygiene but also elevates the overall skincare experience.
The 'Sulwhasoo Jinseol Neck Cream' represents a significant evolution from conventional tube packaging.
Its innovative opening mechanism allows users to simply twist the tip to access the product, eliminating the need for separate lid removal.
The elegantly curved tip is tailored for application on the delicate neck area, transforming everyday neck care into a more holistic and sensory experience, thus amplifying consumer engagement.
In the fragrance sector, Amorepacific’s 'Longtake Eau de Parfum' encapsulates the essence of forest atmospheres and the passage of time.
With three distinct scents represented by different colors, the fragrance line effectively communicates its individuality.
The eco-friendly bottle design, inspired by natural curves, enhances comfort during use, while the recyclable glass material and minimalistic structure help keep the focus on the essence of the fragrance itself.
In the Branding & Communication category, two standout campaigns reflect Amorepacific’s commitment to sustainable practices and consumer education.
The campaign 'Less Plastic, We Are Fantastic' seeks to inspire behavioral change towards reduced plastic usage through a redefined visual identity.
Featuring a streamlined logo and animated slogan, the campaign transcends both online and offline platforms to consistently communicate its messaging.
Complemented by eco-friendly merchandise, social media content, and festival activities, the initiative drives sustainable actions within everyday consumer experiences.
Additionally, the interactive exhibition 'House of Beauty Scientists' brings over 70 years of Amorepacific’s research history to life in an accessible format.
The venue, a renovated Western-style house from the 1960s, features various spaces, including a garden, library, and skincare lab, designed to demystify the processes behind dermatological science.
Through the use of authentic research apparatus and participation programs with actual researchers, the exhibition delivers an enriching understanding of cosmetic innovation, offering depth and authenticity to consumer interactions.
The comprehensive acknowledgment received by Amorepacific at the iF Design Awards underscores the brand's strategic focus on innovation, sustainability, and consumer-centric design in an increasingly competitive global market.
This achievement not only reinforces Amorepacific's prestige in the beauty landscape but also presents a compelling narrative for buyers and investors regarding the importance of design excellence in driving brand valuation and consumer loyalty.
