EOA, the anti-aging beauty brand under the Global Wellness Group The Future, co-founded by CEO Do Kyung-baek, has marked a significant milestone by securing distribution in South Korea's three major duty-free retailers: Shinsegae, Lotte, and Shilla.

This strategic entry not only strengthens its foothold in the domestic market but also serves as a critical launchpad for global expansion.

Set to debut its flagship product 'PULTENZA' in 2026, EOA aims to roll out a full range of beauty devices and skincare products across these high-traffic retail channels.

The integration into these duty-free establishments allows EOA to tap into the surge of inbound foreign tourists and local consumers, creating a robust dual sales platform.

Duty-free stores serve as a vital conduit for global consumer engagement, acting as both a brand awareness tool and a testing ground for international market entry.

As demand for K-beauty products continues to rise, particularly within the device-driven home beauty sector, EOA's timing aligns strategically with market trends.

In the first quarter of 2026, EOA's revenue surged by an impressive 140% year-on-year, driven primarily by the overwhelming demand for 'PULTENZA,' which achieved complete sell-out in all eight pre-order rounds.

The success of this product is attributed to both its high-profile marketing campaign featuring actress Jang Nara and strategic collaborations with domestic and international influencers.

To capitalize on this growth trajectory, EOA is focused on an integrated online-offline strategy aimed at enhancing distribution efficiency.

Online, they will be listed on the official duty-free platforms, while offline, they plan to operate storefronts in Myeongdong and other major tourist hotspots in Seoul, maximizing customer touchpoints.

Highlighted products include a suite of beauty devices: the 'PULSERA PRO,' utilizing High-Intensity Focused Ultrasound (HIFU) technology for facial contour improvement, and the 'PULSERM,' which employs radiofrequency to minimize pores and enhance skin elasticity.

The cornerstone product 'PULTENZA' leverages innovative technologies, combining HIFU, radiofrequency, and LED to create a home-use beauty device that emulates professional skin treatments.

Its unique concept as an 'eraser device' is designed to aid in pore and blemish management while applying non-invasive RF treatment methods that facilitate collagen regeneration in the dermal layer.

Additionally, EOA is introducing a premium skincare line that features groundbreaking formulations, such as the dual-structured 'PowerGF Repair Calming Cream' and the pore-tightening 'PowerGF Tight Shot Ampoule,' both featuring next-generation skin repair ingredients like EGF, FGF, IGF, KGF, and PGF.

An EOA representative stated, "Duty-free stores are the most symbolic showcase where global customers first encounter and experience our brand.

With the establishment in the three major duty-free channels in Korea, we aim to elevate our brand visibility globally and expedite our journey to highlight the excellence of K-beauty technology.

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Meanwhile, The Future continues to expand its portfolio across wellness sectors, which include the anti-aging brand EOA, wellness health care brand Calo, inner beauty brand Nothing Barrel, and premium dermatological skincare line Selbooth.

This diversification reflects a holistic approach to wellness, positioning The Future prominently in the market landscape.