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READY, the men's cosmetics brand under Amorepacific, introduces its new product, the Outrun Sunscreen Stick, specifically engineered for men who engage in outdoor activities without the worry of greasiness.

According to the 2025 Open Survey Men's Grooming Report, approximately 78% of male respondents expressed dissatisfaction with the stickiness and shine associated with traditional sunscreens, highlighting a significant area for improvement.

The Outrun Sunscreen Stick addresses these concerns by offering a powdery, non-sticky formulation that is ideal for summer activities, sports, and driving.

The standout feature of the Outrun Sunscreen Stick is its Air Touch formulation, which applies lightly, giving the impression of being nearly weightless.

Upon application, it quickly settles into a dry finish while effectively managing excess oil and shine, enabling a clean skin appearance.

It minimizes the tacky sensation often encountered with sunscreens, ensuring that even men unfamiliar with sun care products can use it without hesitation.

Moreover, the Outrun Sunscreen Stick incorporates TECA (Titrated Extract of Centella Asiatica), a high-purity active ingredient known for its soothing properties, to help manage skin conditions affected by environmental stressors.

Beyond sun protection, this product also provides comfort care to skin prone to dryness and roughness, allowing users to simultaneously address sun care and skin health with one solution.

The sunscreen excels in offering robust UV protection for outdoor activities.

With an SPF50+ PA++++ rating and eight hours of water and sweat resistance, the Outrun Sunscreen Stick is particularly suited for high-intensity scenarios such as running, golfing, or water sports, where concerns about wearing off are paramount.

Its porosity powder content further minimizes the burden of transferring onto clothing during active use. A representative from B.

READY stated, ‘The Outrun Sunscreen Stick has been thoughtfully designed considering the needs of active lifestyles, achieving a balance between comfort, longevity, and skin condition management.

We anticipate it will establish itself as a go-to solution for men seeking hassle-free sun care without the greasiness typically associated with such products.’ This launch underscores B.

READY's commitment to advancing men's grooming solutions in an evolving market, appealing to consumers who require performance, ease of use, and tangible skincare benefits.