CJ Olive Young announced on the 10th that it will introduce its own point system, 'Olive Point,' for members of the Olive Members program in May. This initiative is designed to provide enhanced benefits to loyal customers and is a strategic move to deepen customer engagement.

The Olive Point system will allow members to use accumulated points like cash during transactions at both the online store and physical locations. This membership-based point system is structured to reward engagement through various promotions and services accessible online and offline, adding an interactive dimension to the customer experience.

With the ongoing aim to express gratitude toward loyal customers, CJ Olive Young has consistently enhanced the benefits of the Olive Members program. The initiative moves beyond traditional discount coupons tied to membership tiers, actively developing hands-on content and unique brand experiences.

Higher-tier members, specifically Gold and Black Olive members, will see an expansion in experiential benefits. Monthly classes, branded 'Olive Classes,' will be held in collaboration with beauty and wellness brands, offering members opportunities to engage in specialized learning experiences.

Recent partnerships include collaborations with Hyundai Card Cooking Library for cooking classes and a tie-up with the talent-sharing platform Tal-ing, extending the learning experience into both online and offline settings. This approach is aimed at supporting personalized beauty and wellness experiences for members.

A representative from CJ Olive Young stated, 'We are committed to continuously enhancing online and offline benefits for Olive Members to expand their beauty and wellness experiences.'