From April 7 to 9, 2026, the first edition of 'Beaunity by InterCHARM' took place at the Crocus Expo in Moscow, Russia.

This event serves as the spring exhibition of InterCHARM Russia, the largest beauty exhibition in the country, and drew a significant turnout from professional sectors including cosmetology, aesthetics, and dermatology.

Unlike traditional trade shows, this event operated as a B2B platform targeted at industry professionals, marking a noteworthy shift in focus towards specialized dialogues and exchanges.

With over 30 years of operational history, InterCHARM Russia holds two exhibitions annually, in spring and autumn, with spring dedicated primarily to professionals from salons, spas, and clinics.

Notably, this year, the exhibition underwent a rebranding, transitioning from ‘InterCHARM Professional’ to ‘Beaunity by InterCHARM.’ The name ‘Beaunity’ encapsulates a vision of unity among global beauty professionals, fostering an environment for shared knowledge, collaboration, and growth, thereby reflecting a broader commitment to creating a sustainable ecosystem in the industry that transcends mere product display.

Russia, with its population of approximately 150 million, emerges as the largest beauty market in Eastern Europe and is witnessing an impressive annual growth rate exceeding 17%.

Currently, the market is entering a recovery and expansion phase, driven by significant shifts in the global landscape.

The exodus of certain European and global brands has led to a surge in demand within professional channels such as clinics, aesthetics, and salons.

This evolving trend has resulted in a restructuring of market dynamics, emphasizing functional cosmetics, clinic-based solutions, and aesthetic devices as core areas of focus.

The market's trajectory aligns directly with the exhibition's strategic direction, as evident from the active engagements and discussions between aesthetic professionals and buyers during the event.

The Korean Pavilion, overseen by KOECO, prominently featured rising K-beauty brands such as Red Bio Company, Esta Global, Cure Science, and Wide Links.

Throughout the exhibition, numerous local buyers visited the Korean Pavilion, demonstrating a keen interest in K-beauty innovations.

One participant from the Korean Pavilion remarked, “Our objective of facilitating meetings with targeted buyers was successfully achieved, allowing us to assess local market trends firsthand.” Additionally, insights gathered during this exhibition will inform their preparations for the upcoming autumn edition of InterCHARM Russia, highlighting the event’s strategic value.

Looking ahead, KOECO is also set to manage the Korean Pavilion at the autumn exhibition scheduled for October 14-17, 2026.

This event, notably supported by the Ministry of Trade, Industry and Energy through the Korea Beauty Industry Trade Association (KOBITA), aims to recruit participating companies for future showcases.

For inquiries regarding participation, KOECO can be contacted directly at Tel. +82-2-577-4927 or via email at info@thekoeco.com.

This successful event marks a significant forward step in establishing K-beauty as a formidable player on the international stage, leveraging renewed interest and strategic partnerships to solidify its global footprint.