Korean skincare and makeup brand AGE20’S, known for its innovative Skin-First Makeup approach, has once again proven its competitive edge in the Chinese market through a live broadcast event featuring prominent influencer DANDAN.

This collaboration marks a significant milestone in the brand's strategic efforts to enhance visibility and accelerate sales in one of the world's largest beauty markets.

During a 50-minute live streaming session conducted on Kuaishou on April 11, the 'AGE20’S Signature Essence Cover Pact Master Double Cover' saw phenomenal success, with over 200,000 units sold.

This translated into a Gross Merchandise Value (GMV) of approximately 28 million Chinese Yuan (around 6 billion Korean Won based on the exchange rate as of April 14).

Such figures not only highlight the sales potential within the influencer-driven commerce model but also underscore AGE20’S ability to adapt to local market dynamics.

DANDAN, a key figure in the Kuaishou ecosystem with a staggering 120 million followers, serves as an influential conduit for introducing K-Beauty products to a wider audience while deepening consumer engagement levels.

This partnership reflects a growing trend where cosmetic brands collaborate with hyper-relevant influencers to amplify reach and drive sales conversion directly through live broadcasts.

The partnership began with a series of pre-event activities from April 3 to 8, which included comprehensive content creation and site visits to Korean beauty brands, culminating in the live broadcast in Hangzhou.

This strategic planning indicates a well-orchestrated approach to marketing, blending event-driven tactics with continuous influencer engagement.

Aekyung Industry has previously demonstrated a fruitful alliance with DANDAN, resulting in stable performance through multiple collaborative campaigns.

They intend to leverage this successful formula for expanded joint promotions, thus fortifying their market position moving forward.

An Aekyung Industry representative commented, “This live broadcast has not only reaffirmed the product competitiveness and brand recognition of AGE20’S in the Chinese market but also paves the way for enhanced localized marketing efforts aimed at penetrating global markets more assertively.” With plans for enhanced localization strategies, AGE20’S aims to leverage consumer insights gained from this event to fine-tune its global outreach.

The success of this initiative signals crucial takeaways for other beauty brands aiming to enter or strengthen their foothold in the Chinese market.

As influencers continue to shape consumer behavior, brands must strategically harness these partnerships and engage in agile marketing practices, ensuring they remain relevant in rapidly evolving marketplaces.