Korean skincare and makeup brand Nuegray has successfully launched its new 'Milky Drop Collection' on October 1, targeting the Spring/Summer (S/S) 2026 season.

This collection, now available at Olive Young, is characterized by a soft, milky texture infused with refreshing fruit essences, creating a transparent yet charming color palette ideal for the warmer months.

The Milky Drop Collection includes two primary shades: 'Milky Peach Tab' and 'Milky Taro Tab'.

These shades are specifically designed to enhance natural beauty, catering to individuals with lighter skin tones.

The 'Milky Peach Tab' presents a delicate pale peach coral hue reminiscent of soft dairy blended with peach juice—perfect for warm skin tones in the spring.

On the other hand, 'Milky Taro Tab' offers a gentle pale lavender pink tone, evoking the imagery of strawberry froth atop a taro milk tea, and is recommended for cooler summer complexions.

In tandem with its new offerings, Nuegray continues to expand its range, introducing a total of seven shades, including the existing five: 'Pinky Tab', 'Moby Tab', 'Peach Tab', 'Beige Tab', and 'Tomato Tab'.

This strategic expansion not only enhances the brand's product diversity but also aligns with burgeoning consumer trends toward personalized makeup solutions.

Nuegray's approach emphasizes a combination of playful aesthetics and consumer-centered formulations, aiming to attract a wider audience looking for innovative, light-enhancing makeup products.

The successful entry into Olive Young—an influential retail chain in South Korea known for curating popular beauty brands—further solidifies Nuegray's positioning in the competitive beauty landscape.

As the beauty industry increasingly moves toward personalized experiences and clean beauty, brands like Nuegray must remain vigilant.

This will involve continuous innovation in product formulations and expanded color offerings to meet evolving consumer demands globally.

The introduction of the Milky Drop Collection marks a pivotal step for Nuegray, paving the way for future expansions both in domestic and international markets.