Global total beauty company Aekyung Industrial announced on the 10th that its cleansing brand POINT has launched a new range of 'Gelato Pack Cleanser' in four distinct varieties. These products are designed not only to provide effective cleansing but also to enhance the user experience through appealing scents and textures, which is increasingly relevant in today’s beauty market.
The POINT Gelato Pack Cleanser offers a dual functionality, streamlining skincare routines by combining cleansing with skincare enhancements. The innovative gelato texture and visually striking design, featuring a snowflake cap, not only contribute to sensory differentiation but also cater to the growing consumer preference for enjoyable skincare experiences.
From a business model perspective, the introduction of this product speaks to a broader strategy aimed at reducing the number of skincare steps consumers must take—potentially increasing purchase frequency for those looking for efficiency. The cleanser is reported to remove approximately 96.4% of fine dust, and clinical tests have shown a reduction in temporary skin temperature by about 25%, along with a post-application cooling effect of roughly 9.6°C, making it an appealing choice for consumers concerned with urban pollution.
Furthermore, the Gelato Pack Cleanser series offers a vegan formulation, having received certification from the Korean Vegan Certification Authority. This move aligns with increasing consumer demand for cruelty-free products, making the line more attractive to a conscientious consumer base. Its successful completion of skin irritation tests means that it can cater to sensitive skin types, broadening its accessibility in the market.
The four cleansers are tailored for various skin concerns, including the 'Mint Choco Pack Cleanser' which targets pores with ingredients like water mint extract and cocoa fruit powder, while the 'Soft Fig Pack Cleanser' employs fig powder to cleanse dead skin cells effectively. The 'Citrus Yuzu Pack Cleanser' addresses dull skin tones, and the 'Sweet Red Bean Pack Cleanser' helps reduce facial puffiness. This level of product differentiation not only enhances customer engagement potential but also aids in building a comprehensive skincare portfolio.
In celebration of this launch, POINT is collaborating with a handmade gelato store to host offline events, reinforcing community engagement and consumer interaction with the brand. Consumers who purchase the limited-time 'Mint Choco' menu item will receive a random full-size Gelato Pack Cleanser as part of the promotion. This experiential marketing approach effectively creates a memorable association with the brand, which can enhance customer loyalty.
As pointed out by the brand representative, this product line reflects the consumption trends among the 1020 Z+Alpha Generation, emphasizing both value for money and an enjoyable product experience. The Gelato Pack Cleanser is set to be competitively priced at 5,000 KRW at nationwide Daiso stores and online, suggesting a strategic positioning aimed at young consumers looking for quality without financial strain.
The launch of these innovative cleansers from POINT signals a significant shift in the beauty industry towards more engaging, experience-driven products. This trend is indicative of a transitioning landscape where brands must balance efficacy with consumer enjoyment, driving loyalty through both product and experiential factors.
