In a notable achievement, ANUA, a global beauty brand operated by The Founders—co-CEOs Lee Sun-hyung and Lee Chang-joo—has been honored with a consecutive win at the prestigious 2026 NewBeauty Awards.
This recognition highlights ANUA's commitment to product excellence and innovation within the competitive skincare industry.
The NewBeauty Awards are organized by NewBeauty, a leading American beauty publication that annually selects outstanding products based on their efficacy and groundbreaking qualities.
This year, ANUA triumphed in the Best Glow Pads category with its PDRN 100 Hyaluronic Acid Glow Pads, following its victory last year with the Niacinamide 10 TXA 4 Dark Spot Correcting Serum in the skincare segment.
The award-winning PDRN Glow Pads feature a potent combination of PDRN (Polydeoxyribonucleotide), collagen, and hyaluronic acid.
These ingredients contribute to an immediate radiance and elasticity, while simultaneously refining skin texture.
The product has been strategically designed to fit seamlessly into daily skincare routines, offering high versatility to consumers.
Marisa Petrarca, an editor at NewBeauty, praised the PDRN Glow Pads, stating, "Just one use provides a remarkable elasticity boost to the skin.
The combination of collagen, hyaluronic acid, and PDRN, known as 'salmon DNA,' delivers instant luminosity and volume.
" This feedback underscores the product's efficacy in addressing consumer demands for visible results from skincare applications.
In response to this accolade, an ANUA representative expressed appreciation for the global recognition of their product's effectiveness and user experience.
"This award validates our PDRN-centered functional skincare line's competitive edge.
We plan to further advance our product portfolio by leveraging differentiated ingredients and technological prowess," the representative stated, emphasizing a forward-thinking strategy in an ever-evolving beauty landscape.
As ANUA continues to innovate and expand its presence in international markets, stakeholders—ranging from beauty buyers to investors—should monitor the company’s advancements.
The global beauty supply chain is poised for a shift, with brands like ANUA leading in areas of product formulation and consumer experience enhancement, setting benchmarks that could redefine market standards.
As the beauty industry increasingly prioritizes effectiveness and ingredient transparency, ANUA's dual recognition at the NewBeauty Awards serves not merely as an accolade but as a signal of its potential to influence broader trends in skincare efficacy and consumer trust.
