Myeongjakgongjang, a prominent player in the global beauty sector, made significant strides in the U.

S. market by participating in the Ulta Beauty Field Leadership Conference 2026 (ULTA FLC 2026) and Ulta Beauty World 2026 (ULTA UBW).

Held on April 14 and 16 in Orlando, Florida, these events marked a pivotal moment for the brand as it connected with local stakeholders and consumers in North America's largest beauty retail platform.

The ULTA FLC and UBW events are crucial gatherings for Ulta Beauty’s management and store personnel and serve as significant opportunities for brands to showcase their innovations.

With over 200 participating brands, this year’s events saw tickets sell out in less than an hour, highlighting the substantial interest and engagement from the local beauty community.

Participation in the ULTA FLC is particularly coveted as only brands handpicked by Ulta are allowed to take part, thus affirming Myeongjakgongjang's high market potential.

At the event, Myeongjakgongjang set up an engaging booth that highlighted its newly rebranded logo and key color palette, featuring product demonstrations of its latest offerings, including the 'Air Light Moisturizing Sunscreen' and the 'Glutathione Line' products (serum and serum patches).

The brand also executed a product sampling promotion, which garnered significant attention and positive feedback from attendees.

Feedback from Ulta representatives underscored the local demand for the Glutathione Line, especially the innovative 'Glutathione 7 Dark Spot Serum Patches', which feature a unique design that allows for segmented application.

Myeongjakgongjang views its participation in these events as a strategic opportunity to consolidate its partnership with Ulta Beauty while expanding its brand presence within the competitive U.

S. landscape.

By engaging directly with both stakeholders and consumers, the brand is able to gauge market responses and ascertain consumer preferences, which informs their strategies for expanding distribution channels and identifying new business opportunities.

The brand made its initial entry into the U. S. market in 2024, launching both online and offline at Ulta stores with immediate sales successes and customer engagement.

Following this, Myeongjakgongjang has been rapidly expanding, increasing its store presence from around 600 locations to a nationwide footprint since February of last year.

Starting June 7, it will further enhance its U. S. product lineup by introducing the new 'Glutathione Line' and 'Air Light Moisturizing Sunscreen' across Ulta Beauty locations.

A Myeongjakgongjang representative commented, “Participating in ULTA FLC and UBW and directly interacting with local stakeholders and consumers was a meaningful experience.

Given that Ulta operates as a critical offline distribution network in North America, we will continue to pursue activities that enhance our brand presence and engagement.”