As the temperatures rise, the base makeup market is witnessing fierce competition, driven by the need for products that offer durability, light adherence, and coverage.

Recognizing this demand, Shinsegae International's high-function skincare brand, YUNJAC, has announced the launch of its new product, the 'Skin Perfecting Base Prep Cushion,' set to penetrate the cushion market effectively.

This innovative product combines the attributes of its bestselling 'Base Prep' line, particularly noted for exceptional adhesion, longevity, and luminosity.

Designed to minimize makeup breakdown during the summer’s sweat-inducing conditions, this cushion promises a refined application that seamlessly enhances the skin’s texture without creasing.

With its buildable formula, YUNJAC ensures a clear and transparent finish that marries well with the skin’s natural quality over time, facilitating a smooth appearance.

The backbone of the product’s efficacy lies in YUNJAC’s proprietary patented ingredients: Vegan Glue™ and Fitting Glue™.

The Vegan Glue™ boosts makeup adhesion, whereas the Fitting Glue™ helps refine pores and uneven skin texture, maintaining a radiant complexion even in sweltering heat.

Clinical trials have confirmed several benefits, including a notable 24-hour makeup wear time, smudge prevention, reduction in fine lines, and enhanced skin texture and brightness.

Notably, the formulation consists of 66.5% skincare ingredients.

The incorporation of peptides aids in sebum control and pore management, while a glow layer coating technology retains moisture, reducing dryness and delivering a non-sticky radiance.

YUNJAC also heightened its soothing capabilities with a blend of its unique micro pink algae and panthenol, improving skin calmness and moisture balance.

The lightweight texture has passed skin respiration tests, ensuring comfortable wear even in high humidity conditions.

This product launch effectively rounds out YUNJAC’s prep lineup, strengthening its position as the original innovator in the prep category.

By creating a stepwise usage system that enhances synergy among products, YUNJAC aims to bolster its competitive edge in the market.

A representative from Shinsegae International commented, 'This new product marks a pivotal point in expanding our brand equity from skincare into the makeup category.

Leveraging the original adhesion technology of Base Prep, we plan to develop the Prep Cushion into a key offering in the summer base market. '

As global buyers and investors closely monitor trends in the beauty sector, the ability of brands like YUNJAC to innovate and respond to consumer demands will be critical for sustaining market leadership.

The integrated approach taken in combining skincare and makeup not only offers a competitive advantage but also aligns with the growing consumer preference for multifunctional beauty products.