As May approaches, a time traditionally dedicated to familial gatherings and gift-giving in South Korea, Refield, the scalp care brand developed by Constant, has announced its participation in Olive Young's Family Month Gift promotional event until April 30.

This initiative is strategically timed to leverage the increased demand for practical gifts that address common scalp issues prevalent among a wide demographic.

At the heart of this promotional collection is Refield's flagship product, the ‘Booster Pro’ set, which features a pioneering hair tonic formulated with the patented ingredient ‘cADPR’ (cyclic ADP-ribose), developed over a 30-year research period.

This innovative solution is designed to alleviate hair loss symptoms and provides a multifaceted approach to scalp health.

The set, comprising the main product and refill, is competitively priced at 29,900 KRW, enhanced further by promotional vouchers, maximizing its appeal in a price-sensitive market.

Moreover, the package incorporates a refill option and encourages the recycling of containers, emphasizing both economic and environmental sustainability in the consumer experience.

Notably, the Booster Pro is formulated to suit all scalp types and is free from hormonal influences, making it safe for men, women, and even pregnant individuals, thereby broadening its usability across varied consumer segments.

Its targeted marketing aims to address common concerns such as hair thinning due to aging, the effects of pregnancy on hair, and stress-related hair loss, making it an accessible gift for family members and friends facing these challenges.

With this campaign, Refield is positioned to expand its consumer touchpoints across diverse age groups, nurturing a cycle that encourages new customer acquisition and repeat purchases.

As interest in scalp health and early hair loss management grows, Refield anticipates meeting the demand from both novice haircare users and seasoned individuals committed to ongoing scalp maintenance.

Jung Geun-sik, CEO of Constant, articulated the brand's commitment to providing effective and cost-efficient solutions, stating, “Participating in this campaign during Family Month allows us to assist in resolving the scalp concerns of our parents and loved ones.

We plan to continuously introduce promotions that offer reasonable benefits, ensuring that more consumers can experience differentiated hair loss care solutions.” This strategic initiative not only emphasizes product efficacy but also reinforces Refield's dedication to consumer needs across generations, positioning it well within the competitive beauty landscape.