Teaference, an innovative player in the premium beauty tea sector, concluded a successful participation at the 2026 Seoul Coffee Expo held from April 15 to 18 at COEX, Samsung-dong, Seoul.

Known for its distinctive approach that combines 'Tea' and 'Difference,' the brand offers exceptional experiences through its curated selection of teas, primarily focusing on health and wellness.

During the expo, Teaference showcased its signature Purple Tea alongside the newly introduced Bansok Tea, both embodying the brand's healthy philosophy.

The standout attraction was the Purple Tea Bar, which featured a unique 'Tea Macasse' program, pairing various Purple Teas with desserts to enhance customer interactions and elevate the tasting experience.

The booth highlighted six varieties of Teaference's Purple Tea: Signature, Oat Pumpkin, Mint, ABC, Berry, and Yuzu.

In addition to these selections, the company presented two award-winning Hyaluronic Kombucha products that were recognized at the 2025 Olive Young Awards for their outstanding product efficacy.

A major highlight was the unveiling of the new Bansok Tea, aimed at the burgeoning market focused on addressing puffiness.

This product features a healthy purple recipe blended from bilberries and enhanced with pumpkin tea and a lightly sweetened honey green tea, set to officially launch in May.

Through this strategic introduction, Teaference plans to capture a leading position in the rapidly growing inner beauty sector's puffiness care category.

A company representative remarked on the success of the expo, stating, "We could directly communicate with customers through our differentiated 'Tea Macasse' program.

The enthusiastic feedback for Bansok Tea will motivate us to further establish ourselves as a brand that leads in healthy and premium tea culture. "

In addition to its expo achievements, Teaference is actively expanding its offline distribution channels, having recently launched its second wellness-focused store, Olive Better, at Gangnam Station, following the first branch in Gwanghwamun.

This strategic expansion reinforces its commitment to solidifying its presence in the premium tea market.

With a keen focus on innovation and customer engagement, Teaference is poised to influence the global beauty tea industry significantly, making it an essential brand for buyers and investors eyeing the wellness and health-oriented beverage segments.