The global demand for K-beauty products has surged dramatically, pushing the industry's market value to unprecedented heights.

In 2025, Korea's cosmetic exports are projected to reach $11.4 billion, marking a 12.3% increase from 2024 and reinforcing K-beauty’s status as a vital player in global beauty markets.

The first quarter of this year has already seen export figures of approximately $3.1 billion, indicating a robust performance trend.

This remarkable growth trajectory is not solely attributable to product excellence; a pivotal factor is the strategic role of global distributors who possess an intimate understanding of local markets and have established distribution networks.

Landing International, led by CEO Jeong Saera, exemplifies this strategy by providing comprehensive support for brands aiming to penetrate the North American market.

By assisting in product localization, marketing initiatives, and retail expansion, Landing enables brands to achieve quicker market integration.

Since its inception in 2013, the company has introduced over 1,000 products from 225 brands to key international retail channels, including Ulta Beauty, Target, and Walmart.

In 2023, plans to strengthen their decade-long partnership with Ulta Beauty have taken shape.

The introduction of 'K-Beauty World' within Ulta Beauty’s stores represents a transformative effort in retail, creating a seamless connection between online and offline platforms.

This initiative allows K-beauty brands to engage with a wider U.

S. audience, significantly expediting their entry to the market—reducing the traditional timeline from several months to mere weeks.

Notably, 17 K-beauty brands successfully launched on Ulta's marketplace in rapid succession, testifying to this new operational efficacy.

In February, the Ulta Beauty Executive Roundtable held in Seoul underscored the need for strategic collaborations between major beauty enterprises in the U. S. and Korea.

As Ulta Beauty diversifies its offerings with the launch of 'Wellness by Ulta Beauty', focusing on the convergence of beauty and wellness, Landing International is simultaneously gearing up to support K-wellness brands in their U.

S. market engagements. Furthermore, Landing is expanding its partnerships with essential U. S. retail channels such as Walmart.

The 'Beauty Space' concept within Walmart locations provides an additional avenue for showcasing K-beauty offerings, increasing their offline retail visibility.

Jeong Saera, CEO of Landing International, emphasizes, "We are facilitating the rapid and stable entry of K-beauty brands into the U.

S. market, leveraging our local experience and extensive network.

Our role in connecting brands with consumers will be further strengthened as K-beauty establishes itself as a mainstream global phenomenon. "

Landing International stands as a comprehensive distribution platform that supports the entire journey of K-beauty brands—from storytelling and product localization to marketing strategies and retail entry into the U.

S.

This shift from merely a distribution focus to an integrative global expansion strategy demonstrates the company's commitment to enhancing the competitive edge of K-beauty brands on a global scale.