Shinsegae International is poised to attract foreign clientele by strategically aligning its promotional efforts with the upcoming golden holidays in Japan and China.

This initiative coincides with a marked surge in demand for inbound travelers to Korea, setting the stage for significant sales growth and enhanced engagement with global customers.

Through this promotion, Shinsegae aims to solidify its foundation as a prominent global brand.

On April 28, Shinsegae confirmed that it would initiate special promotions targeting foreign customers during Japan's Golden Week (April 29 to May 6) and China's Labor Day holiday (May 1 to 5).

Industry analysts predict a notable increase in the number of tourists visiting Korea during this period.

The promotional events will take place from April 30 to May 10, catering specifically to foreign customers possessing passports, with differing durations depending on the retailer and brand.

Notable brands participating in this initiative include K-Beauty giants such as Yeonjang and Vidi Vici, luxury beauty brand Swiss Perfection, and K-Fashion labels like Studio Tomboy, Bob, Delaruna, and Ilail.

In the beauty segment, a combination of discounts and gifts is being offered.

Yeonjang, for instance, provides a 15% discount on purchases made by foreign customers at the Shinsegae Duty-Free Myeongdong store, along with a complimentary Chosun Concentrate Mask.

Online shoppers at Lotte Duty-Free by May 7 will also receive exclusive gifts.

Department store outlets will offer a 10% discount to foreign shoppers, while chicor stores present a special pricing on the Skin Perfecting Glow Up Prep Water (50ml) along with a bonus 20ml water product with each purchase.

Swiss Perfection targets first-time buyers at department stores with a 10% discount, and ongoing promotions include discounts of up to 30% on the popular Balancing Water set.

Duty-Free shops will further entice shoppers with a 20% discount for purchasing two items and 30% for three.

Vidi Vici is also participating by providing a 15% discount for foreign customers at department stores and offering gifts based on purchase values at duty-free stores.

Amuse, a color cosmetics brand aimed at the global MZ generation, will provide limited-time gifts such as luggage tags at its Seongsu flagship store, along with a special travel pouch for purchases above 50,000 KRW.

Several global niche fragrance brands are also joining the promotional wave.

These brands, including Diptyque, Santa Maria Novella, Maison Francis Kurkdjian, Byredo, and Ex Nihilo, are offering discounts ranging from 5% to 10% at department stores.

A 10% discount is available at both the Seongsu and Garosu-gil flagship stores of Diptyque, while the Loewe Perfume Seongsu flagship will offer stickers for purchasers and ceramic gifts for home fragrance buyers.

Additionally, customers who spend over 500,000 KRW will receive a complimentary candy box. K-Fashion brands Studio Tomboy and Bob have also devised various gifting activities.

In major Shinsegae department stores located in Myeongdong, Gangnam, Centum City, and Times Square, from now through May 10, foreign customers are eligible for a 10% gift event alongside an additional 10% discount for Shinsegae department store global membership members.

In upscale neighborhoods such as Cheongdam and Dosan, flagship stores are expected to intensify luxury brand promotions, with leading labels like Brunello Cucinelli, Emporio Armani, Alexander Wang, Sacai, and UGG providing an additional 10% off for foreign consumers until May 31.

A spokesperson for Shinsegae International emphasized, “The approaching golden holiday period is crucial for promoting our brand to global customers while boosting revenues.

We are fully committed across all sectors—sales, marketing, and merchandise—to secure foreign customers.”