FROM LABS, a prominent South Korean beauty brand, has officially entered the offline retail landscape by partnering with Olive Young, a leading health and beauty store chain in South Korea.

This strategic move marks a significant expansion of FROM LABS' distribution channels, driven by its validated online presence and exceptional product efficacy.

The brand's flagship offering, the damaged hair care line, has achieved remarkable sales figures, recording an impressive pace of 'one unit sold every 1.3 seconds' on its official website.

This success is further validated by its recognition as the top product in the Treatment/Mask category at the 2025 Hwahae Beauty Awards, underscoring the brand's popularity among consumers.

Additionally, FROM LABS has established its credibility in both domestic and international markets by securing a presence in the premium hair salon 'Salon HATS' located in Cheongdam, coupled with significant early sellouts during Amazon Prime Day.

This trend illustrates a growing trust and brand loyalty amongst consumers.

In this new venture, the product range being introduced includes the 'Protein Absorption Treatment', 'Protein Absorption Shampoo', and 'Protein Absorption Booster Powder,' representing the brand's core offering.

The innovative product line features the Korea-first 'Hair Absorption Protein Capsule (FROM LABS PROTEIN CAPSULE HAIR REPAIR™)' technology, allowing for deep protein absorption into the hair with just a single application.

This technology promises lasting softness of hair post-wash, emphasizing its specialty in targeted care for damaged hair.

To celebrate this landmark entry into Olive Young stores, FROM LABS is launching a limited-time promotional campaign starting from the 27th.

Customers purchasing FROM LABS products will receive a limited edition 'Protein Absorption Treatment Mini (40ml)' along with a 10,000 KRW Olive Young gift voucher, while supplies last.

Further details regarding the promotion can be accessed via FROM LABS' official social media channels.

A FROM LABS representative commented, "We have expanded to Olive Young's offline channels based on verified product competitiveness and consumer response online.

Moving forward, we aim to enhance brand accessibility through various distribution channels and continually broaden customer touchpoints. "

This strategic expansion not only enhances FROM LABS' visibility within the South Korean market but also sets a precedent for future retail initiatives aimed at global penetration, indicative of a significant trend towards merging online success with traditional brick-and-mortar presence in the beauty industry.