Centelia24, the derma-cosmetic brand under Dongkook Pharmaceutical led by CEO Song Jun-ho, participated in the Watsons K-Beauty Festa 2026 held from April 23 to 26 in Kuala Lumpur, Malaysia.

The event featured numerous beauty brands, marking a vibrant intersection of K-beauty and regional consumer engagement, culminating in a successful exhibition.

Watsons, a significant health and beauty retail chain in Malaysia with approximately 750 offline and online stores, serves as a critical distribution channel for beauty brands.

This year’s K-Beauty Festa not only highlighted the popularity of South Korean beauty products but also provided a platform for companies like Centelia24 to strengthen their consumer touchpoints.

During the four-day event, Centelia24 operated an exclusive booth that offered product experiences and interactive events aimed at engaging attendees.

A key focus was on their flagship skincare product, Madeca Cream, which is formulated with TECA (Titrated Extract of Centella Asiatica), recognized for its skin-soothing and elasticity-enhancing properties.

The product drew significant attention from local visitors, underscoring the rising demand for innovative skincare solutions in the Malaysian market.

A representative from Centelia24 commented, "This participation in Watsons K-Beauty Festa allows us to confirm the high interest and growth potential for K-Derma in the Malaysian market.

We are committed to reinforcing our position in the global market by leveraging our differentiated product strengths. "

Centelia24's strategic involvement at this event not only enriches its brand visibility but also reflects broader trends in global beauty markets, where there is an increasing appetite for K-beauty products among Southeast Asian consumers.

For industry stakeholders, the event signifies a pivotal opportunity to capitalize on the expanding market dynamics, emphasizing the need for continuous innovation and customer engagement.

As Centelia24 looks to enhance its global foothold, the company is poised to navigate challenges and opportunities in North America, Europe, and beyond, leveraging insights gained from events such as the Watsons K-Beauty Festa to drive strategic initiatives and product developments tailored to diverse consumer needs.