Professional aesthetic brand AHC announced on the 29th that it will participate in a collaboration campaign with Olive Young and Pokémon Korea by launching four products under the ‘Pikachu Pokémon Edition’ line.

This promotion is part of the ‘Olive Young Picks’ event celebrating the 30th anniversary of Pokémon Korea, which will take place throughout May. AHC's involvement highlights its positioning in the sun care sector, featuring the ‘Masters Sun’ line as the centerpiece of the collaborative product release.

The collaboration includes four products: ▲ Masters Airy Rich Sunscreen Stick ▲ Masters Aqua Rich Sunscreen ▲ Masters Icy Jelly Sunscreen Stick ▲ Pro Shot Collagen Rejuvenation Lift4 Capsule Infused Face Cream. Notably, the Masters Icy Jelly Sunscreen Stick, released in March, is designed to gain additional traction through its unique selection for this limited edition.

These products will be available both online and in-store at Olive Young locations from May 1st to May 31st. Customers purchasing AHC's Pokémon Edition products during the campaign will receive complimentary items such as a screen cleaner, mini calendar, and pin mirror, further enhancing customer engagement and retention.

An AHC representative stated, "By collaborating with Olive Young and Pokémon Korea, we aim to introduce our core sun care products to a broader customer base, aligning with the outdoor activity season in May." The brand also expressed an ongoing commitment to creating differentiated brand experiences through future collaborations.

This partnership reflects a strategic approach that not only leverages nostalgia and fandom but also aligns the product launch with key consumer behavior trends, particularly among younger demographics. As the beauty industry continues to evolve, collaborations like these signal a shift towards experience-driven engagement models that resonate with diverse consumer bases.