Lush Korea announced on the 29th that it successfully participated as the first partner in Kakao Mobility's social contribution campaign, 'Give Shuttle 2026', focusing on resource circularity through an experiential volunteer journey.

The event took place at the 'Lush Dumulmeori Store' in Yangpyeong, a protected ecological area, with around 70 participants engaging in activities that amplified environmental consciousness and the brand's core values of freshness and ethical sourcing. The 'Give Shuttle' model, accessible via the Kakao T app, merges volunteering with tourism and has shown significant participant retention, recording a satisfaction score of 4.8 out of 5.

This initiative not only serves as a promotional endeavor but signals Lush’s commitment to sustainability and corporate social responsibility (CSR) by actively engaging consumers in environmentally-friendly practices. The campaign aims to nurture sustainable volunteers rather than promoting one-off charitable acts, reflecting a deeper integration of ESG values into consumer interactions.

Participants experienced the brand's values firsthand through various programs that highlighted Freshness and Ethical Buying. Lush provided a welcome kit composed of reusable items and decorated the transport with eco-friendly Knot Wrap, allowing participants to grasp the campaign's essence from the onset, enhancing their brand engagement along the journey.

The lunch catered by local farmers utilized seasonal vegetables harvested through ecological methods, further emphasizing Lush's commitment to community synergy and environmental stewardship. In a conscious effort to minimize waste, the catering employed reusable containers instead of single-use plastics, reinforcing the resource circularity theme.

The campaign also featured talks led by Lush's Ethics Director and master compounders from its domestic manufacturing facility, Kitchen. These sessions showcased the production of products such as the Fresh Cleanser, reinforcing the handmade aspects of Lush's product philosophy and aligning educational content with consumer engagement.

The resource circularity workshop allowed participants to create eco-friendly products for donation to vulnerable communities, reinforcing the brand’s connection to everyday recycling practices. Feedback emphasized that this experience transcended traditional volunteering, enabling participants to integrate sustainability into their daily lives.

Um Mi-ryeong, CEO of Lush Korea, expressed pride in launching the 'Fresh Today' same-day delivery service in collaboration with Kakao Mobility, highlighting the significance of sharing their core values with the public through this social initiative. She noted the meaningfulness of commencing 'Give Shuttle Season 3' at an environmentally significant location, asserting the continuity of both companies' commitment to fostering a joyful culture of volunteering alongside a resource-circular society.

Furthermore, Lush maintains that approximately 66% of its products are sold as 'Naked' items without packaging, with the remainder in 100% recycled containers. Since 2013, Lush Korea has implemented campaigns encouraging consumers to return five empty containers in exchange for a Fresh Face Mask or store credit under its Bring It Back scheme, achieving an annual collection rate of about 20% of returned containers.