CJ Olive Young announced on the 30th that it has opened the 'Olive Young Gwangjang Market' outlet in one of Seoul's most iconic traditional markets. This expansion aligns with the rising trend of 'K-Dailycation,' positioning the store as a centerpiece for both local and foreign tourists eager to experience authentic Korean culture.

The store's design mirrors the aesthetics of a 1960s shop with a concept named 'Ol Young Yanghaeng,' seamlessly blending K-beauty with the market's historical charm. Spanning 244 pyeong on the second floor of the market, the store's retro decor aims to create a unique shopping experience, further enhancing customer engagement and retention.

Understanding the locale's unique dynamics, Olive Young refrained from selling traditional snacks like shrimp chips or dried fruits. Instead, the company has created thematic areas promoting K-beauty products that feature natural ingredients. The 'Raw Material Curation Zone' and the 'Raw Material Exploration Zone' showcase actual ingredients like green tangerines and mugwort, allowing customers to connect with the products on a more personal level, thus potentially increasing purchase frequency and customer lifetime value.

The store incorporates nostalgic features, including a retro photo zone, allowing customers and tourists to capture their memories in culturally immersive settings. By including traditional Korean attire and accessories, Olive Young is strategically leveraging cultural elements to enhance customer experience, which is expected to improve overall satisfaction rates among visitors.

A dedicated space for beauty care experiences, such as skin and personal color diagnostics, has also been thoughtfully designed, bridging the gap between traditional market ambiance and modern-day beauty routines. With multilingual support in English, Chinese, and Japanese, the services cater to a broad spectrum of international tourists, increasing the likelihood of repeat visits and brand loyalty.

The product merchandising strategy is designed to guide visitors through an intuitive experience of K-skin care routines. By strategically placing cleansing, skincare, and beauty devices in sequential order, travelers can naturally engage with the products and utilize the makeup bar after personal color assessments to find suitable items, thereby improving conversion rates.

Additionally, to capitalize on tourist demand, Olive Young has introduced souvenir stands featuring traditional patterned keyrings and magnets. To celebrate the store opening, a promotion featuring traditional fabric giveaways is also part of a broader strategy to enhance brand interaction and customer loyalty. The company plans to establish more K-beauty landmarks across the nation, investing 123.8 billion won outside the metropolitan region to promote local culture and boost economic vitality through tourism.

On the same day, Olive Young signed a mutual growth agreement with the Gwangjang Market Merchants Association and Gwangjang Co., emphasizing collaboration for future promotional efforts and a commitment to enhancing the market's overall development. An Olive Young representative stated, 'By showcasing our brand in Korea's most traditional space, we meticulously curated our offerings to ensure that visitors can experience not only K-beauty but also the essence of Korean culture as a whole. We will continue to advance our global tourism strategy to elevate satisfaction among incoming travelers.'