Global premium vegan beauty brand G9ONDO announced on the 10th that it successfully participated in All That Travel 2026, held at the COEX D Hall in Seoul from April 30th to May 2nd. The event served as a strategic platform, connecting various industries, including tourism, local lifestyle, and global K-content, thereby opening avenues for B2B collaborations that can enhance distribution channels.
All That Travel 2026 provided an opportunity for G9ONDO to showcase its premium bath products, particularly the Cherry Blossom Moment Premium Secret Art Bath Bomb, designed to align with the experiences offered by luxury hotels. This initiative represents a broader strategy to merge beauty and travel, affirming the brand's positioning within the premium sector and expanding its appeal in the high-end gift market.
The brand's focus on the bath bomb serves as a keystone in its strategy to connect the rituals of travel and relaxation. G9ONDO's product, featuring plant-based PDRN and niacinamide, aims to deliver sensory satisfaction through a multisensory experience—combining fragrance, visuals, and skin benefits. Such a product architecture not only attracts consumers seeking wellness but also positions the brand effectively against traditional cosmetics.
Moreover, the Cherry Blossom Moment Premium Secret Art Bath Bomb has received official vegan certification from the Korea Vegan Certification Institute, a significant differentiator in today's market. Compliance with strict manufacturing protocols for vegan status enhances consumer trust, particularly among sensitive skin users, thus driving potential repeat purchases.
Participation in All That Travel 2026 enables G9ONDO to explore viable expansion into premium accommodation-linked products and K-beauty gift items targeted at international tourists. This aligns well with current consumer trends prioritizing relaxation and recovery during travel, positioning the brand as a provider of high-value, experiential gift content.
Heeun Ha, CEO of G9ONDO, emphasized the dual nature of travel as both an exploration of new places and a time for personal recovery. She identified the exhibition as a successful demonstration of how G9ONDO's vegan beauty and fragrance rituals can integrate seamlessly into the hotel and tourism sectors. Furthermore, she expressed aspirations for the brand's growth from the domestic market into the global premium gift market.
This exhibition forms part of a promotional initiative supported by Gyeongsangbuk-do and the Gyeongsangbuk-do Cultural Tourism Corporation, aimed at enhancing the competitiveness of local tourism enterprises. This collaboration underscores not only G9ONDO's alignment with local industry goals but also highlights the importance of strategic partnerships in expanding market reach.
