Escada Cosmetics Co., Ltd., founded in 1999, marks its 27th anniversary as a pillar of Korea's luxury beauty sector. At the celebration held at its headquarters in Seongsu-dong, the company highlighted its artistic sensibility and strict standards, declaring a bold vision for the future as a true high-end beauty house.

Grounded in the philosophy of 'dedication to perfection,' Escada Cosmetics is committed to creating value beyond mere cosmetics. Key to the brand's prestige are several components: a refined aesthetic focus on optimal raw materials; proprietary methods that elevate exquisite ingredients to deliver fundamental anti-aging solutions; and a craftsmanship-based formula that engages all senses beyond mere usability.

This anniversary is marked by a strategic enhancement of its lineup aimed at a discerning clientele, preserving its reputation as a 'master of color cosmetics.' Escada aims to expand into high-functioning, premium skincare that addresses the essence of the skin, solidifying its status as a 'total luxury house.' This strategy represents a shift from transient trends to the foundation of timeless elegance that promises enduring beauty for customers.

CEO Kim Hak-myeon emphasized that the past 27 years have been a testament to proving 'the highest value' consistent with the Escada name. He stated, 'This leap goes beyond mere management; it will redefine us as a true custodian of luxury beauty rituals in consumers' daily lives.'

In celebration of its anniversary, Escada Cosmetics plans to launch exclusive limited editions and private events tailored for VVIP customers, emphasizing the unique emotional experiences that only Escada can offer.