Gyeonggi Province announced on the 10th that it has successfully concluded the operation of its integrated pavilion at the '2026 China Import and Export Fair (Canton Fair) Spring Phase 3', aimed at supporting local consumer goods companies in expanding their global market access.

From May 1 to May 5, Gyeonggi Province, alongside Namyangju City and Icheon City, participated in the fair, facilitating overseas market entry for local SMEs. The integrated pavilion covered a total area of 279 square meters and featured 31 small and medium-sized enterprises from the K-beauty, K-food, and everyday consumer goods sectors.

During the exhibition, a total of 980 export consultations were conducted, with an anticipated contract value of $32.98 million being projected. Additionally, over five memoranda of understanding (MOUs) were signed on-site, reflecting the potential for participant firms to successfully navigate international markets. Gyeonggi Province plans to continue supporting post-event marketing and buyer connections to ensure these consultations lead to actual export contracts.

Noteworthy individual achievements were also reported. Beauty company Ciena Co., Ltd. secured an MOU worth $30,000 with a Chinese buyer at the event, while pet appliance firm Pepe Co., Ltd. established a $100,000 cooperation agreement with a European buyer, setting the stage for new market expansions.

The Canton Fair, as China's flagship comprehensive trade exhibition and the world's largest B2B platform, particularly emphasizes consumer goods in Phase 3, attracting a significant proportion of global buyers. Participants from China, Southeast Asia, the Middle East, and Europe seek opportunities for distribution channel entry and partnerships.

The operation of the Gyeonggi integrated pavilion aligns with the growing demand for Korean consumer goods in the global market. K-beauty is diversifying its export structure beyond China, expanding influence in the U.S., Europe, and Southeast Asia, while K-food continues to grow in non-Chinese markets, driven by increasing foreign demand for Korean foods like noodles and sauces.

Park Kyung-seo, head of the international trade department at Gyeonggi Province, stated, 'K-beauty and K-food, among other Korean consumer goods, are experiencing sustainable growth in the global market due to their quality competitiveness and rapid trend responsiveness. As companies had the opportunity to directly assess market viability with overseas buyers during this Canton Fair, we will enhance our support to convert consultation outcomes into substantial export contracts and market diversification.'