Shinsegae International announced on the 8th its strategic move to bolster its position in the increasingly competitive online fragrance market with the launch of a specialized fragrance gallery on its digital platform, Shinsegae V. This initiative aims to leverage its extensive experience in niche fragrance operations and curation, transforming it into a differentiated shopping environment that addresses today's consumer demands.

The introduction of this dedicated space comes at a time when the fragrance market continues to thrive, even amidst broader economic downturns. By focusing on personalized curation and operational expertise, Shinsegae V aligns itself with the sophisticated tastes of modern consumers, overcoming challenges traditionally faced in online fragrance retail, particularly regarding scent sampling.

One of the standout services within the fragrance gallery is the 'home scent sampling service'. Customers can try two fragrance samples for a nominal delivery fee before committing to a full purchase. Upon making their primary purchase, customers receive QR codes that provide access to up to 20% discounts through three different coupon offerings. This service is designed to enhance customer retention and repeat purchase behavior, allowing fragrance enthusiasts to become more engaged with the brand.

To facilitate scent exploration in a non-physical environment, Shinsegae V also offers 'AI scent' content that conveys fragrance profiles through images and sounds. This innovative approach addresses digital limitations in sensory discovery, enhancing customer experience while presenting both popular and rare scents to cater to unique individual preferences and fostering brand loyalty.

The platform’s curation capabilities have also been segmented more finely, allowing for comparisons based on brands, fragrance families, and sizes while expanding into lifestyle scents like candles and room sprays. Additionally, a specialized gifting guide offers tailored recommendations based on situations and recipients, thus enhancing the shopping experience and potentially increasing average order value.

In celebration of the fragrance gallery launch, from May 8th to 17th, Shinsegae V will host a 'Beauty Big Sale', providing customers with up to 20% back in e-points and unlimited coupon packs for eligible beauty purchases. This event is not only a strategic marketing approach but also serves to incentivize higher purchase frequencies and increase overall customer lifetime value.

Furthermore, customers accumulating fragrance purchases of over 2 million won by the end of June will receive an additional 100,000 e-points. By nourishing customer engagement through targeted promotions and exclusive events, Shinsegae International aims to solidify its standing as a leader in the niche fragrance sector and a preferred online shopping destination.