Amorepacific announced on the 30th the grand reopening of its flagship store, Amore Yongsan, located on the second floor of its headquarters in Seoul. This flagship is designed to embody Amorepacific's newly announced corporate vision, 'Create New Beauty,' allowing customers to engage directly with this transformative concept. By integrating a brand showroom, personalized cosmetic services, research facilities, and community-oriented spaces, Amore Yongsan sets a new standard in the K-beauty retail landscape.

The 'Create New Beauty' ethos signifies Amorepacific's commitment to innovation grounded in technology and science, facilitating a collaborative approach to enhancing beauty with its customers. The physical space at Amore Yongsan and the offered services are aligned with this vision, promoting an immersive experience anchored in the 'House of New Beauty' concept designed to resonate with modern consumers.

As a K-beauty showroom, Amore Yongsan allows visitors to experience Amorepacific's key brands under one roof while also providing cutting-edge beauty technology for skin diagnostics and custom cosmetic services. This dual-function as both a retail outlet and a diagnostics center provides a strategic edge, allowing direct interaction between researchers and customers to tailor beauty solutions to their specific needs.

Customers will have the opportunity to not only engage with the latest product offerings but also to scientifically assess their skin conditions. Advanced AI-driven analyses will enable them to visualize both current and future skin changes, culminating in the unique experience of creating personalized products with their names. Furthermore, the store’s philosophy extends to a holistic perspective on beauty—aligning with Amorepacific's 'Holistic Longevity' framework, which emphasizes overall lifestyle wellness.

A standout feature of Amore Yongsan is the 'Amore Bespoke' personalized cosmetic service that comprises instant product creation tailored to individual preferences. This service, covering essentials such as base makeup, lip products, and hair care, enhances customer retention by fostering a deeper engagement with the brand through exclusivity and personalization. The expansion of shade options for HERA products and the introduction of self-experience areas for color matching signify a clear push towards customer empowerment in product selection.

Additionally, the novel City Lab service differentiates Amore Yongsan with its skin diagnostics designed through decades of Amorepacific's research data, combined with AI algorithms to predict future skin health based on current conditions and lifestyle choices. This proactive approach not only improves customer satisfaction but also fosters loyalty by embedding customers into the product development lifecycle through participation in testing and feedback sessions.

Amore Yongsan caters not only to local customers but also international visitors, equipped with multilingual support, global payment systems, and immediate tax refund services. The curated product selections reflective of regional preferences, alongside dedicated gift zones and event spaces, will facilitate brand launches and influencer meetups, bolstering community-building within the brand ecosystem. Amorepacific executives emphasize that this flagship will enable an experiential platform for customers to engage with the 'Create New Beauty' vision, augmenting revenue streams through innovative, tailored beauty experiences.