The 2026 InterCHARM Korea is scheduled to take place from July 1 (Wednesday) to July 3 (Friday) at the COEX, spanning three floors and featuring over 1,200 brands. This event, co-hosted by Seoul Messe and Reed Kijkhuys, will occur concurrently with in-cosmetics Korea, marking it as the first comprehensive global B2B beauty showcase that encompasses everything from raw materials to finished products.

With expectations of welcoming more than 5,000 international buyers, the event includes a dedicated consultation program featuring over 260 overseas companies. Such extensive participation signals a robust opportunity for local cosmetics brands to expand their global reach and establish strategic partnerships, reinforcing their positioning in international markets.

InterCHARM Korea, which has received international certification from both the Ministry of Trade, Industry and Energy and UFI, the Global Association of the Exhibition Industry, highlights its commitment to maintaining industry standards and competitive integrity. The 2026 edition aims to amplify these accolades by offering a platform for over 466 companies and 3,900 overseas buyers, thus solidifying its reputation as a vital B2B facilitator.

Significantly, this year's event introduces concurrent programming with in-cosmetics Korea, which allows attendees to engage with product innovations across a comprehensive spectrum—from ingredients to final products. Pre-registered participants can attend both exhibitions without an entrance fee, while onsite registration incurs a 25,000 KRW fee. This structure is likely to enhance visitor-generated revenue while promoting broader engagement from the industry and facilitating more extensive networking opportunities.

The organizers plan to host a large-scale offline business consultation meeting, directly inviting over 260 qualified buyers from critical markets including the U.S., Europe, Japan, and Southeast Asia. This strategy aims to not only bolster export readiness among local brands but also enhance their market penetration and partnership capabilities.

Additionally, to elevate local brands' global visibility, the event will feature 50 renowned international influencers and Chinese key opinion leaders, enhancing promotional efforts for domestic products. Furthermore, the InterCHARM Awards will recognize notable companies that attract foreign buyers' attention, fostering an environment of competition and innovation critical for maintaining relevance in a rapidly evolving global market.

During the exhibition, various seminars and conferences, notably including the INNOCOS Summit, will bring together leading figures in the global beauty sector. Participants will gain insights into global beauty trends and networking opportunities, a critical channel for building high-level relationships in a fragmented landscape. Notable industry players such as Meta and Amazon will provide insights into platform-driven marketing and distribution strategies, vital for brands seeking to adapt to current market demands.

To enhance brand communication, the event will collaborate with AVING News to broadcast live from the exhibition, allowing global audiences to engage with the event and elevating brand awareness across diverse markets. This innovative approach to live broadcasting supports the notion that modern exhibitions should leverage technology for increased engagement and visibility.

With expectations of demonstrating the complete beauty industry landscape, the organizers anticipate this exhibition will not only introduce local companies to global experts but also create various new business opportunities. With dedicated country exhibitions representing markets such as the USA, Japan, China, Taiwan, Thailand, Hong Kong, Vietnam, and Dubai, attendees will have direct access to worldwide trends and innovations. Looking ahead to 2027, plans are underway to significantly expand the exhibition space, indicating a strong commitment to establishing InterCHARM Korea as the premier B2B platform in the global beauty industry.