THOME announced on the 6th of April that its flagship ultrasonic device, The Glow Signature, has secured the top sales ranking in the online marketplace of Shilla Duty-Free within just eight months of its entry, showcasing a significant commercial milestone. This achievement highlights an impressive 930% increase in monthly revenue, underscoring the product's strong market adoption and commercial viability.

This performance extends beyond just the beauty category, as The Glow Signature has consistently ranked first in daily and weekly sales across skin care and digital/living categories. Notably, on the 17th of last month, it achieved the number one position across all categories, indicating a burgeoning consumer interest in beauty devices within traditional duty-free product sectors.

The commercial implications of this performance are substantial, reflecting a strategic pivot in consumer purchasing behaviors that now encompass not only traditional cosmetics but also technologically advanced beauty devices. The success is thought to stem from an accumulation of product integrity and consumer trust established prior to its duty-free debut, along with effective channel strategies focused on experiential selling and narrative-driven branding.

Moreover, since entering Shilla Duty-Free, THOME has demonstrated its competitive strength with monthly sales having doubled compared to the previous month, marking an increase of over 100% from March. This trend points toward an escalated trajectory for the duty-free segment, potentially validating the expanding product array of beauty devices in consumer preference.

THOME's performance has resonated in the home shopping sector as well, with notable rankings in sales during broadcasts on major platforms like GS Shop and Hyundai Home Shopping, where it ranked first based on beauty device sales last February and March. Similarly, it emerged as the top brand for single live broadcast orders in the beauty device category on CJ OnStyle in 2025, reinforcing its market presence.

The accumulation of positive customer reviews through proprietary member-only communities and home shopping channels has played a key role in cultivating trust around the product. Verified user experiences have translated into enhanced credibility and a compelling case for purchase behavior in duty-free channels, thus driving sales growth.

Utilizing THOME’s proprietary water droplet ultrasound technology (TLDM™), The Glow Signature is engineered to deliver aesthetic-level skin care benefits, leveraging a dual-frequency application of 3MHz and 10MHz to improve hydration, elasticity, and luminosity from deep within the skin.

The brand has successfully established a tiered product lineup, transitioning from the original The Glow Basic model to the more accessible The Glow Signature, and finally to The Glow Pro, which offers doubled output and four professional modes. This strategic variation enables THOME to cater to a broad spectrum of consumers, from novices to highly engaged customers, elevating the technological benchmarks within the water droplet ultrasound device market.

THOME’s spokesperson stated, “The discernible success within the Shilla Duty-Free reflects how brand trust, rooted in product efficacy and user experience, translates into competitive advantage. We plan to use duty-free venues as a testing ground for global expansion while aiming to broaden both online and offline touchpoints, reinforcing our influence in the global beauty market.”