LG Household & Health Care's luxury dermacosmetic brand, O Hui, announced on the 10th that it has launched the 'Prime Enhancer Original Energy 100 Ampoule,' a revitalization of its best-selling ampoule that first debuted in 2005. This revamped version is specifically designed to address modern skincare concerns and trends while leveraging the brand's 30 years of accumulated research and expertise.

The Original Energy 100 Ampoule focuses on boosting elasticity in the midface area, which is particularly vulnerable to aging in East Asian women. By incorporating high concentrations of the single-ingredient PDRN core formula, the ampoule is designed to enhance absorption. The 'H-PDRN 90™' technology claims to increase absorption efficacy by 100%, enabling a deeper impact on elasticity characteristics.

Furthermore, the formulation includes '3D Core Collagen™,' a synthetic replicate of human collagen using recombinant DNA technology, which aligns with the brand's anti-aging strategy. This emphasis on elasticity is relevant in today's market where consumer demand is shifting towards targeted solutions for structural skin support.

Clinical results reported that after two weeks of use, there was a notable improvement in midface elasticity—up to 17.8%. Additionally, the product demonstrated a 3.6-fold enhancement in skin barrier strength immediately after application, providing a protective effect against physical stimuli.

The product integrates a 'Resilient Gliding Formula' enhancing spreadability and absorption speed, allowing for seamless integration into a variety of skincare routines. It also functions as a de-aging booster, setting a smooth base for subsequent skincare steps.

According to a representative from LG Household & Health Care, the introduction of this ampoule embodies the brand's ongoing commitment to excellence in dermacosmetics, leveraging over three decades of research and sales experience to solidify its positioning as a luxury brand.

This launch could stimulate interest among high-end distributors looking to expand their portfolios with innovative products that cater to the growing anti-aging segment. The focus on localized efficacy signals a broader trend toward personalized skincare solutions in the K-beauty landscape.