Jung Saem Mool Beauty announced on the 12th that it was selected for the '2026 K-Export Star 500' program, organized by the Ministry of Trade, Industry and Energy (MOTIE). This designation highlights the brand's potential for export expansion, stoking its ambitions to strengthen its presence in global markets.

The event, held at Jung Saem Mool Beauty 101 flagship store in Seoul’s Seongsu-dong, gathered key figures including the MOTIE Minister, KOTRA President, and representatives from various organizations such as the Korea Industrial Technology Agency (KIAT) and the Korea Trade Insurance Corporation (K-SURE). Jung Saem Mool's participation, represented by Vice President Yoo Jae Woong, facilitated the exchange of insights regarding global export strategies and operational considerations.

The 'K-Export Star 500' initiative seeks to identify and support small and mid-sized enterprises in South Korea with robust export potential. By being recognized as a leading representative in the cosmetics sector, Jung Saem Mool Beauty is strategically aligning itself with this initiative to enhance its international competitiveness and operational capabilities.

Currently, Jung Saem Mool is expanding its exports primarily in key markets such as China, the United States, Thailand, Vietnam, and Japan. Within the framework of its strategic plan, the brand aims to participate in the China International Beauty Expo (CBE) in Shanghai in 2026, complemented by local influencer marketing to augment its presence in these markets.

Furthermore, Jung Saem Mool Beauty is advancing its North American expansion through a pop-up store in Union Square, New York, from May 28 to June 2. This initiative is designed to deliver brand experiences directly to global consumers, effectively reinforcing the brand's identity and its K-Beauty philosophy.

A spokesperson for Jung Saem Mool Beauty stated that the selection for the 'K-Export Star 500' serves as a testament to the brand's growth potential and competitive robustness. The emphasis on enhancing interactions with global consumers underlines the brand's commitment to solidifying its impact in the world market.

The event also included a tour of the Jung Saem Mool flagship store along with product demonstrations, culminating in the launch ceremony of the 'K-Export Star 500' initiative and an export cooperation agreement.