Skin1004 (Skin Angel) announced on the 18th that it is accelerating its marketing efforts in major European countries through an expanded promotion campaign. This initiative aims to enhance brand trust within the European market and increase consumer touchpoints, reflecting a strategic shift towards integrating online brand recognition with offline customer experiences.

The company launched its promotion with a dedicated event at Notino's Brno store, the largest beauty retailer in the Czech Republic, throughout April. This initiative focused on showcasing best-selling products from Skin1004 through exclusive promotional displays, thereby capitalizing on high foot traffic and translating store visits into increased brand visibility and engagement.

During this promotional event, Skin1004 achieved a significant milestone by ranking third in terms of brand visibility at Notino and saw sales rise by over 30% compared to the previous month. This demonstrates the effectiveness of targeted marketing efforts in driving revenue growth at the retail level.

Following the success in the Czech Republic, a separate event was held on the 15th and 16th in Sofia at the Barecare flagship store, featuring interactive programs centered around the 'Centella Teca' and 'Probiotica' product lines. This approach not only facilitates immediate sales but also supports long-term customer retention through immersive product experiences.

The promotional strategy included collaboration with approximately 30 local influencers for social media content creation, significantly amplifying brand exposure. The event attracted over 3,000 visitors, illustrating high consumer interest and engagement in Skin1004’s offerings.

Additionally, Skin1004 continues to focus on expanding its offline distribution network across Europe, with plans underway to launch in key retailers such as Marionnaud in France and Marks & Spencer in the UK. The brand has also successfully entered Kaufland in Romania and completed nationwide placements in the Hondos Center in Greece, enhancing consumer access to its products.

According to In-Seung Kwak, CBO and Head of Brand at Skin1004, "Europe is a core market where consumer interest and demand for K-beauty are growing rapidly." He emphasized that the brand will continue to strengthen its local distribution networks and customer interfaces through strategic partnerships with major retail channels.