Aisoi announced on the 10th that it successfully held its brand presentation event, titled ‘Aisoi Day,’ in Omotesando, Tokyo, targeting local media, influencers, and buyers. This initiative comes at a crucial time as Aisoi intensifies its distribution expansion in Japan, aiming to effectively communicate its brand assets regarding ingredient integrity and efficacy to the overseas market.

The ‘Aisoi Day’ event saw participation from approximately 300 attendees, including local media, influencers, and buyers. Aisoi’s representative, Jin-min Lee, took the stage to deliver insights on the brand’s unwavering ingredient philosophy, innovative technology that leverages plant-based ingredients for rapid skin improvement, and introduced bestsellers that have garnered popularity both domestically and internationally.

In addition to presentations, attendees had the opportunity to experience Aisoi's best-selling products firsthand. Notably, the 'Rose Line,' which enjoys significant recognition and preference in Japan, attracted considerable interest. Products such as the Aisoi Spot Serum, featuring Bulgarian Rose Oil as a primary ingredient, and eye patches have consistently shown quarterly sales growth in the Japanese market.

Beyond the brand presentation, Aisoi is actively participating in various local exhibitions and festivals to broaden its touchpoints in Japan. In April, for example, the brand highlighted its Rose Line at the ‘Cosme Festival’ organized by Loft, a well-known lifestyle retail chain.

Hak-yeol Lee, head of Aisoi's overseas marketing team, emphasized that the uncompromising ingredient philosophy and quick skin improvement efficacy align well with the global ‘clean beauty’ trend. He remarked, “Through global exhibitions, pop-ups, and presentations, we will multidimensionally convey Aisoi’s philosophy and technology to international customers and expedite brand localization so that consumers globally will associate their skin concerns with Aisoi.”

In related news, Aisoi is accelerating its offline distribution expansion, beginning with its entry into Japan’s largest online shopping channel, Qoo10. The brand is now becoming available in major lifestyle retail stores, including Loft, Plaza, Ainz & Tulpe, and Tokyu Hands, showcasing an aggressive entry strategy into the Japanese market.