Blackfore, a specialized hair brand under global beauty company Aekyung Industry, announced on the 27th that its 'Rootpower Scalp Cool & Deep Clean Shampoo' has been ranked first in the hair loss shampoo category by the 400,000-member DaeDamo community. This ranking is based on members’ direct experiences and preferences, emphasizing the product's relevance to consumers dealing with hair loss issues.

The 'Rootpower Scalp Cool & Deep Clean Shampoo' utilizes a 'Rootpower Micro Protein Complex™', comprising low-molecular weight proteins and biotin aimed at strengthening fine and limp hair. Furthermore, the application of Sparkling Foam™ technology allows for deep cleansing within the scalp pores, which could enhance user experience and repeat purchase potential, especially during warmer months.

Consumer surveys noted significant product effectiveness, with reported 72-hour efficacy in triple scalp care addressing impurities, sebum, and hydration. Clinical trials revealed a 321.29% increase in protein bonding within hair, alongside a 54.90% reduction in hair loss after four weeks of use. These metrics underscore strong product performance and bolster its positioning against competitor offerings.

In conjunction with this recognition, Blackfore is reinforcing its market position as a leader in hair loss care by introducing two additional products targeting dandruff and damaged hair. The 'Rootpower Dandruff Relief Shampoo' demonstrated 96.05% improvement in protein bonding and effective relief from dandruff and scalp itching within two weeks, while the 'Rootpower Damage Repair Shampoo' exhibited 98.50% improvement in protein bonding, and notable reductions in hair damage and tangling by 14.82% and 30.41%, respectively.

This shampoo line has received regulatory approval from the Ministry of Food and Drug Safety as a functional cosmetics line that aids hair loss symptoms. It includes active ingredients like niacinamide, dexpanthenol, and salicylic acid, demonstrating compliance and market readiness.

Blackfore's commitment to gentle and safe formulations is evident through its application of mildly acidic bases and exclusion of 14 skin-irritating substances. The successful completion of skin irritation testing and receipt of the Excellent grade from the German Dermatest further confirm its suitability for sensitive scalps, enhancing its appeal in the evolving consumer landscape.

The brand representative commented, "This ranking from DaeDamo is particularly meaningful as it reflects the experience and satisfaction of consumers facing hair loss issues. We are committed to continuously offering specialized hair loss care solutions tailored to diverse consumer concerns." A recent collaborative event with DaeDamo from April 27 to May 15 attracted 752 participants and yielded a record 7,014 comments, highlighting increasing consumer engagement and interest in scalp care solutions.