DioPlus announced on the 10th that it will officially enter the Olive Young online marketplace, aiming to penetrate the domestic sun care sector. The brand, rooted in a data-driven philosophy termed 'Skintist' (skin + scientist), focuses on functional skin care that is informed by ingredient efficacy rather than sensory perceptions, finding favor among consumers in over 42 countries worldwide.

This domestic market launch is part of a collaborative effort with Olive Young, featuring the introduction of two key products: the DioPlus UV Defense PDRN Sunscreen (50g) and the DioPlus Blue Feather Tone-Up Sunscreen SPF50+ PA++++ (40ml). Both products are positioned to offer superior sun protection while emphasizing user-friendly application and skin condition care, thus enhancing their attractiveness to daily users.

The DioPlus UV Defense PDRN Sunscreen is not merely a sunblock; it integrates skin barrier care alongside UV protection. With a robust SPF50+ PA++++ rating and incorporating 99% high-purity rose PDRN, Cica, and ceramide ingredients, it is particularly designed to soothe skin sensitivity caused by external stresses. Clinical validation indicates that it can improve damaged skin barriers within one hour of application, with effects sustained over 24 hours, underscoring its potential value in daily skin care regimens.

Moreover, the formulation includes a five-layer hyaluronic acid system that mitigates the common discomfort associated with traditional sunscreens, thus promoting a sensory experience akin to using a skin care product. Its lightweight and transparent application allows for easy usage even prior to makeup, indicating a strategic alignment with consumer desires for convenience.

In addition, the DioPlus Blue Feather Tone-Up Sunscreen provides not only UV protection but also features certified efficacy in blocking indoor blue light, a known contributor to photo-aging. This product aims to correct skin tone naturally while offering a refreshing texture that alleviates the heaviness and chalkiness associated with conventional tone-up sunscreens. Its 'easy wash' formula reduces cleansing burdens, making it well-suited for modern consumers following the trend of simplifying makeup routines.

In celebration of this launch, DioPlus will conduct a special promotional event exclusively on the Olive Young online platform from June 15 to June 21. During this period, customers will have access to discount coupons and special offers, as detailed on the Olive Young promotional event page.

A representative from DioPlus underscored the importance of actual skin impact over mere aesthetic appeal, stating, 'For daily skin care, understanding how products interact with the skin is more essential than any sensory image. We plan to continue proposing substantive changes to consumer skin routines based on data and efficacy-centered product design.' This forward-thinking approach reflects a broader trend within the beauty industry toward data-driven solutions that enhance customer experience and brand loyalty.