Global beauty company Memebox, led by CEO Ha Hyung-seok, announced on the 10th that its K-beauty makeup brand Kaja has been awarded 'Best Powder Blush' for its 'Play Bento' product at the 2026 SHAPE Skin Awards, hosted by SHAPE magazine.

The SHAPE Skin Awards recognize excellence in health, wellness, and beauty, featuring 800 global beauty products rigorously tested over four weeks by SHAPE editors and skincare professionals. The selection process culminated in the identification of 100 award-winning products, signaling competitive validation within the beauty industry.

The award-winning 'Play Bento' is a pocket-sized sculpting trio that combines a powder blush, powder highlighter, and cream bronzer into a single palette. Drawing inspiration from the Japanese bento box, this three-tier design enhances portability and usability. Enriched with mango seed butter, the product ensures smooth application and natural blending, essential for a quality consumer experience in the crowded cosmetic market.

SHAPE editors praised the product as “compact enough to fit in a gym bag” while highlighting its ability to provide a natural glow and dimension without the risk of clumping, which is critical for consumer satisfaction and repeat purchase potential.

Kaja was co-developed by Memebox and Sephora in 2018, gaining recognition with its 'Beauty Bento' eyeshadow palette, which also received Allure magazine's 'Best of Beauty' award. The brand's distinct product designs, such as heart-shaped packaging and stamp blushers, have resonated with North American Gen Z and millennial consumers, driving brand recognition.

Recently, Kaja expanded its offline distribution by entering the Olive Young Pasadena store. Currently, Kaja is sold across major North American online and offline channels, including Sephora, Ulta Beauty, Target, Amazon, and TikTok Shop, reflecting a strategic omnichannel approach to market saturation.

Ha Hyung-seok, CEO of Memebox, stated, “This recognition underscores Kaja’s product competitiveness and brand experience in the global market. We will continue to introduce innovative K-beauty experiences to consumers worldwide.”