CHARDE announced on the 10th that it has entered Shilla Internet Duty Free, marking a significant step in broadening its global consumer touchpoints.

Currently operating in over ten countries including Japan, the United States, and Southeast Asia, CHARDE is strategically expanding its overseas market presence through major global e-commerce platforms such as Amazon, TikTok Shop, Qoo10, and Shopee. The recent inclusion in a duty-free channel reflects the brand's intent to connect with international consumers visiting South Korea, further enhancing its distribution strategy.

Shilla Internet Duty Free will feature CHARDE's flagship anti-aging products, including the 'NMN+ Lift Eye Cream' and 'Eye Bag Lift 1100 Shot Riddle Patch.' The 'NMN+ Lift Eye Cream' utilizes NMN (Nicotinamide Mononucleotide), a next-generation slow-aging ingredient, facilitated through a device-type applicator designed for effective eye care, indicating CHARDE's focus on innovation and user experience.

Meanwhile, the 'Eye Bag Lift 1100 Shot Riddle Patch' employs CHARDE's proprietary ingredient 'LIFTOX,' comprising 1,100 micro-shots aimed at intensive skin care around the eye area. This product architecture not only differentiates CHARDE in the competitive landscape but also underscores its commitment to high-performance skincare solutions.

CHARDE has recently secured the top position at Qoo10 Japan's 'Mega Debut Awards,' further solidifying its brand strength. Domestically, it has also been designated as an MD PICK by Olive Young, showcasing its escalating competitiveness across both domestic and international markets.

A representative from Newselect emphasized that the entry into Shilla Internet Duty Free is a pivotal milestone for CHARDE in expanding its engagement with global consumers. The brand plans to accelerate its international market penetration while enhancing its competitive positioning through diverse global distribution channels.