On the 3rd of June, the globally recognized luxury beauty brand Sulwhasoo will unveil the restored Joseon Dynasty artifact known as 'Banhwa' for the first time in Korea. This event coincides with the 140th anniversary of diplomatic relations between Korea and France, showcased in a special exhibition titled 'Gifts and Records: 140 Years of Korea-France Friendship' at the National Palace Museum and Deoksugung Palace.

The unveiling highlights Sulwhasoo's commitment to the preservation and transmission of royal cultural heritage in collaboration with the Cultural Heritage Administration's Royal Tombs Division and the National Palace Museum. This exhibition not only marks a significant cultural moment, as it introduces a historically vital piece to domestic audiences, but also strengthens the brand's strategic positioning as a custodian of cultural heritage.

The Banhwa, meaning ‘flower on a plate,’ is a traditional royal bonsai craft that was presented as a diplomatic gift by King Gojong to French President Marie François Sadi Carnot in 1886, commemorating the establishment of diplomatic ties. The original piece is housed at the Guimet Museum of Asian Arts in France. Due to its complex materials including jewels, metal, and wood, the restoration was essential for facilitating its display in Korea.

Sulwhasoo's restoration support, formalized through a heritage preservation and utilization agreement in 2024, has positioned the brand as a vital player in cultural heritage conservation. Master craftsman Kim Young-hee, a holder of the National Intangible Heritage designation, applied traditional techniques for the reproduction, which underscores the brand’s dedication to authenticity and craftsmanship.

The completed restoration will be generously donated to the National Palace Museum and Deoksugung Palace, appearing in the special exhibition as a symbol of cultural exchange. The National Palace Museum will spotlight the diplomatic history between Korea and France through historical artifacts from June 3rd to August 2nd. Concurrently, the Deoksugung Palace will focus on the symbolic nature and production techniques of Banhwa through an exhibition running until August 30th.

According to a representative from Sulwhasoo, the restoration and display of Banhwa signify a modern revival of the beauty and historical value of Joseon royal heritage. This initiative not only enhances the brand's cultural narrative but also establishes Sulwhasoo as a leader in advocating for the dissemination and preservation of traditional Korean culture.