On the 10th, La Nouvelle Peau, a high-performance skincare brand rooted in K-clinic expertise, held a media day in Paris for key beauty editors from local publications ahead of its official launch in France scheduled for September. At this event, the brand unveiled its new line ‘W-01,’ which has already generated interest from local media.

The tea-time event welcomed esteemed beauty editors from renowned French magazines such as Elle, Marie Claire, and Harper's Bazaar. This format was strategically chosen to reach an audience that maintains significant influence in the traditional print landscape, even as digital platforms expand. The event aimed to deepen the understanding of the brand’s philosophy and its product innovations.

At the media day, La Nouvelle Peau introduced two standout products: the ‘W-01 Dark Spot Corrector Night Cream’ and the ‘Phyto Rice Brightening Mask Pack.’ The Night Cream is inspired by pigmentation care techniques developed in premium clinics in Gangnam, Seoul, focusing on skin's inherent condition as a nighttime solution. The Brightening Mask Pack adopts traditional Korean rice alongside modern dermatological science, encapsulating the brand's commitment to premium ingredients and clinical-level efficacy.

Local editors exhibited notable engagement, inquiring about the detailed formulation backgrounds and core ingredients. The positive feedback during the product experience session highlighted a favorable reception towards the products' textures and ingredient storytelling, validating their potential for success in the French market.

During the event, CEO Kim Yubin shared insights on the product development process, outlining her vision for La Nouvelle Peau's direction towards 'K-Beauty 3.0' and K-Clinic. She emphasized the brand's intention to elevate ordinary skincare practices with professional-grade dermatological expertise.

Kim noted, “France is a critical market leading the global beauty industry, where the standards for product efficacy and brand philosophy are exceptionally high. This media day provided a valuable opportunity for direct communication with local editors to convey La Nouvelle Peau’s unique value proposition.” She further expressed the brand's commitment to offering innovative skincare solutions rooted in K-clinic knowledge to French consumers, aiming for an enhanced presence as a premium skincare brand.

La Nouvelle Peau's upcoming ‘W-01’ line is set to be officially launched in France in September, with distribution through preeminent channels including Le Bon Marché, the Pharmacie Anglaise des Champs-Élysées, and Hôtel du Collectionneur Paris. Moreover, the brand plans to broaden its distribution network to selective stores, beauty institutes, luxury hotels, and professional pharmacy networks, reinforcing its foothold in the French market.